Inherited site vocabularies

Fleet core

wtf-core

Version 1.1.0. 28 local terms, 28 effective terms. Source manifest · Resolved vocabulary

Authority: taxonomy. Sources: taxonomy/index.html#core, taxonomy/index.html#predicates.

Term	Definition	Owner and relationship
Agent `fw:Agent`	A person or organization capable of acting.	wtf-core class private → fw:Entity
Book `fw:Book`	A published or planned book as a work, independent of its editions, formats and sales pages. Aligns with schema:Book.	wtf-core class private → fw:ContentAsset
Classification Axis `fw:ClassificationAxis`	A named question used to classify records.	wtf-core class private → fw:VocabularyResource
Content Asset `fw:ContentAsset`	A piece of published or planned content.	wtf-core class private → fw:DigitalAsset
Data Store `fw:DataStore`	A digital resource holding structured records.	wtf-core class private → fw:DigitalAsset
Digital Asset `fw:DigitalAsset`	A digital resource owned or operated by an agent.	wtf-core class private → fw:Entity
Digital Property `fw:DigitalProperty`	A website or other distinct digital surface.	wtf-core class private → fw:DigitalAsset
Engagement `fw:Engagement`	A scoped working relationship or undertaking.	wtf-core class private → fw:Entity
Entity `fw:Entity`	A thing with a stable identity.	wtf-core class private
Organization `fw:Organization`	An organization represented independently of its websites and accounts.	wtf-core class private → fw:Agent
Person `fw:Person`	A real person.	wtf-core class private → fw:Agent
System Instance `fw:SystemInstance`	A particular deployment or account of a system product.	wtf-core class private → fw:DigitalAsset
System Product `fw:SystemProduct`	A reusable software or service product, independent of deployments.	wtf-core class private → fw:Entity
Vocabulary Resource `fw:VocabularyResource`	A resource used to define a vocabulary.	wtf-core class private → fw:Entity
Work Item `fw:WorkItem`	A unit of work tracked through an operational lifecycle.	wtf-core class private → fw:Entity
Author of `fw:authorOf`	Relates a person to a book they wrote. Aligns with schema:author read from the book to the person.	wtf-core property private
Co-founder of `fw:coFounderOf`	Relates a person to an organization they co-founded.	wtf-core property private
Feeds `fw:feeds`	A directed flow of data or events between system instances.	wtf-core property private
Has function `fw:hasFunction`	Assigns functional concepts to a system product or instance.	wtf-core property private
Instance of product `fw:instanceOfProduct`	Relates a system instance to its reusable system product.	wtf-core property private
Managed by `fw:managedBy`	Identifies the agent responsible for a system instance.	wtf-core property private
Member of `fw:memberOf`	Relates a person to an organization they belong to.	wtf-core property private
Operates `fw:operates`	Relates an agent to a digital asset it operates.	wtf-core property private
Owns `fw:owns`	Relates an agent to a digital asset it owns. Operational control uses operates.	wtf-core property private
Part of `fw:partOf`	Expresses structural containment between entities.	wtf-core property private
Serves client `fw:servesClient`	Relates an engagement to its client organization.	wtf-core property private
Serves property `fw:servesProperty`	Scopes a system instance to a digital property.	wtf-core property private
Uses system `fw:usesSystem`	Relates an entity to a local system instance it uses.	wtf-core property private

Editorial charter

wtf-core → editorial-charter

Version 1.3.2. 183 local terms, 211 effective terms. Source manifest · Resolved vocabulary

Authority: taxonomy. Sources: docs/design/2026-09-30-editorial-charter.md, agentic-coding/rules/voice-profile-template.md, kpi-mgmt/data/kpi_catalog.csv, docs/design/2026-10-01-editorial-charter-1-1.md, docs/design/2026-10-02-editorial-charter-1-2.md, docs/design/2026-10-04-agent-readable-grounding.md.

Term	Definition	Owner and relationship
18 to 24 `charter:age-band-18-24`	18 to 24 years. Scheme: `charter:age-band`	editorial-charter concept private
25 to 34 `charter:age-band-25-34`	25 to 34 years. Scheme: `charter:age-band`	editorial-charter concept private
35 to 44 `charter:age-band-35-44`	35 to 44 years. Scheme: `charter:age-band`	editorial-charter concept private
45 to 54 `charter:age-band-45-54`	45 to 54 years. Scheme: `charter:age-band`	editorial-charter concept private
55 to 64 `charter:age-band-55-64`	55 to 64 years. Scheme: `charter:age-band`	editorial-charter concept private
65 and over `charter:age-band-65-plus`	65 years and over. Scheme: `charter:age-band`	editorial-charter concept private
under 18 `charter:age-band-under-18`	0 to 17. Not targeted; the checker warns on use. Scheme: `charter:age-band`	editorial-charter concept private
buyer `charter:audience-kind-buyer`	Reads to purchase on behalf of an organization. Scheme: `charter:audience-kind`	editorial-charter concept private
consumer `charter:audience-kind-consumer`	Reads to decide or act for themselves. Scheme: `charter:audience-kind`	editorial-charter concept private
investor `charter:audience-kind-investor`	Reads to allocate capital. Scheme: `charter:audience-kind`	editorial-charter concept private
practitioner `charter:audience-kind-practitioner`	Reads to do professional work in the subject. Scheme: `charter:audience-kind`	editorial-charter concept private
press `charter:audience-kind-press`	Reads to report on the subject. Scheme: `charter:audience-kind`	editorial-charter concept private
caregiver `charter:brand-archetype-caregiver`	Protects and supports; values service and safety. Scheme: `charter:brand-archetype`	editorial-charter concept private
creator `charter:brand-archetype-creator`	Makes new things; values craft and originality. Scheme: `charter:brand-archetype`	editorial-charter concept private
everyman `charter:brand-archetype-everyman`	Belongs with ordinary people; values plainness and fairness. Scheme: `charter:brand-archetype`	editorial-charter concept private
explorer `charter:brand-archetype-explorer`	Seeks out the unknown; values freedom and discovery. Scheme: `charter:brand-archetype`	editorial-charter concept private
hero `charter:brand-archetype-hero`	Overcomes challenges; values courage and mastery. Scheme: `charter:brand-archetype`	editorial-charter concept private
innocent `charter:brand-archetype-innocent`	Keeps things simple and optimistic; values honesty and ease. Scheme: `charter:brand-archetype`	editorial-charter concept private
jester `charter:brand-archetype-jester`	Entertains; values humour and lightness. Scheme: `charter:brand-archetype`	editorial-charter concept private
lover `charter:brand-archetype-lover`	Creates closeness; values intimacy and beauty. Scheme: `charter:brand-archetype`	editorial-charter concept private
magician `charter:brand-archetype-magician`	Transforms situations; values vision and results that surprise. Scheme: `charter:brand-archetype`	editorial-charter concept private
outlaw `charter:brand-archetype-outlaw`	Breaks the rules; values disruption and independence. Scheme: `charter:brand-archetype`	editorial-charter concept private
ruler `charter:brand-archetype-ruler`	Sets the standard; values order and authority. Scheme: `charter:brand-archetype`	editorial-charter concept private
sage `charter:brand-archetype-sage`	Explains and clarifies; earns trust through knowledge. Scheme: `charter:brand-archetype`	editorial-charter concept private
AI assistant `charter:channel-ai-assistant`	Answers from chat assistants and AI search. Scheme: `charter:channel`	editorial-charter concept private
app store `charter:channel-app-store`	App store search and listings. Scheme: `charter:channel`	editorial-charter concept private
community `charter:channel-community`	Reddit, forums and group chats. Scheme: `charter:channel`	editorial-charter concept private
newsletter `charter:channel-newsletter`	Email newsletters. Scheme: `charter:channel`	editorial-charter concept private
organic search `charter:channel-organic-search`	Unpaid web search results. Scheme: `charter:channel`	editorial-charter concept private
paid search `charter:channel-paid-search`	Search ads. Scheme: `charter:channel`	editorial-charter concept private
paid social `charter:channel-paid-social`	Social ads. Scheme: `charter:channel`	editorial-charter concept private
referral `charter:channel-referral`	Links from other sites. Scheme: `charter:channel`	editorial-charter concept private
social video `charter:channel-social-video`	Short and long video platforms. Scheme: `charter:channel`	editorial-charter concept private
AUDIENCE.md `charter:charter-file-audience`	Audience segments with demographics, channels and evidence. Scheme: `charter:charter-file`	editorial-charter concept private
taxonomy/binding.yaml `charter:charter-file-binding`	Site topics, profile pins, languages and regions. Scheme: `charter:charter-file`	editorial-charter concept private
BRAND.md `charter:charter-file-brand`	Identity, promise, personality, claims. Scheme: `charter:charter-file`	editorial-charter concept private
KPI.md `charter:charter-file-kpi`	Template, metric roles and reading guide. Scheme: `charter:charter-file`	editorial-charter concept private
MONETIZATION.md `charter:charter-file-monetization`	Revenue lines, programs, placements and disclosure rules. Scheme: `charter:charter-file`	editorial-charter concept private
STRATEGY.md `charter:charter-file-strategy`	Mission, positioning, audiences, horizon bets. Scheme: `charter:charter-file`	editorial-charter concept private
VOICE.md `charter:charter-file-voice`	Editorial voice profile on the fleet template. Scheme: `charter:charter-file`	editorial-charter concept private
cited `charter:claim-basis-cited`	Supported by a third-party source. Scheme: `charter:claim-basis`	editorial-charter concept private
documented `charter:claim-basis-documented`	Supported by our own records. Scheme: `charter:claim-basis`	editorial-charter concept private
first-hand `charter:claim-basis-first-hand`	Directly experienced by the named author or owner. Scheme: `charter:claim-basis`	editorial-charter concept private
unverified `charter:claim-basis-unverified`	Stated without a source; blocks review. Scheme: `charter:claim-basis`	editorial-charter concept private
flat CPA `charter:commission-model-cpa-flat`	A fixed amount per acquisition. Scheme: `charter:commission-model`	editorial-charter concept private
CPC `charter:commission-model-cpc`	A fixed amount per click. Scheme: `charter:commission-model`	editorial-charter concept private
CPL `charter:commission-model-cpl`	A fixed amount per lead. Scheme: `charter:commission-model`	editorial-charter concept private
flat fee `charter:commission-model-flat-fee`	A fixed fee per period or placement. Scheme: `charter:commission-model`	editorial-charter concept private
revenue share `charter:commission-model-revshare-percent`	A percentage of the sale. Scheme: `charter:commission-model`	editorial-charter concept private
RPM `charter:commission-model-rpm`	Revenue per thousand impressions or sessions. Scheme: `charter:commission-model`	editorial-charter concept private
unknown `charter:commission-model-unknown`	Not known yet. Scheme: `charter:commission-model`	editorial-charter concept private
1 `charter:company-size-1`	One person. Scheme: `charter:company-size`	editorial-charter concept private
10,001 and more `charter:company-size-10001-plus`	More than 10,000 employees. Scheme: `charter:company-size`	editorial-charter concept private
1,001 to 5,000 `charter:company-size-1001-5000`	1,001 to 5,000 employees. Scheme: `charter:company-size`	editorial-charter concept private
11 to 50 `charter:company-size-11-50`	11 to 50 employees. Scheme: `charter:company-size`	editorial-charter concept private
2 to 10 `charter:company-size-2-10`	2 to 10 employees. Scheme: `charter:company-size`	editorial-charter concept private
201 to 1,000 `charter:company-size-201-1000`	201 to 1,000 employees. Scheme: `charter:company-size`	editorial-charter concept private
5,001 to 10,000 `charter:company-size-5001-10000`	5,001 to 10,000 employees. Scheme: `charter:company-size`	editorial-charter concept private
51 to 200 `charter:company-size-51-200`	51 to 200 employees. Scheme: `charter:company-size`	editorial-charter concept private
assumed `charter:evidence-basis-assumed`	Stated by a named person or agent without data; the source says who and where. Scheme: `charter:evidence-basis`	editorial-charter concept private
measured `charter:evidence-basis-measured`	Read from an aggregate system (GA4, GSC, kpi-mgmt, leads-mgmt, PostHog) with an id and a date. Scheme: `charter:evidence-basis`	editorial-charter concept private
researched `charter:evidence-basis-researched`	Supported by research with a URL or repository path as source. Scheme: `charter:evidence-basis`	editorial-charter concept private
awareness `charter:funnel-stage-awareness`	Learning that a problem or option exists. Scheme: `charter:funnel-stage`	editorial-charter concept private
consideration `charter:funnel-stage-consideration`	Comparing options. Scheme: `charter:funnel-stage`	editorial-charter concept private
decision `charter:funnel-stage-decision`	Choosing and acting. Scheme: `charter:funnel-stage`	editorial-charter concept private
retention `charter:funnel-stage-retention`	Getting more from a choice already made. Scheme: `charter:funnel-stage`	editorial-charter concept private
balanced `charter:gender-skew-balanced`	Neither above 60%. Scheme: `charter:gender-skew`	editorial-charter concept private
female `charter:gender-skew-female`	60% or more female. Scheme: `charter:gender-skew`	editorial-charter concept private
male `charter:gender-skew-male`	60% or more male. Scheme: `charter:gender-skew`	editorial-charter concept private
unknown `charter:gender-skew-unknown`	Not known. Scheme: `charter:gender-skew`	editorial-charter concept private
12 months `charter:horizon-12m`	One year. Scheme: `charter:horizon`	editorial-charter concept private
36 months `charter:horizon-36m`	Three years. Scheme: `charter:horizon`	editorial-charter concept private
90 days `charter:horizon-90d`	One quarter. Scheme: `charter:horizon`	editorial-charter concept private
quintile 1 `charter:income-band-q1`	Bottom 20% of households in that country. Scheme: `charter:income-band`	editorial-charter concept private
quintile 2 `charter:income-band-q2`	20% to 40%. Scheme: `charter:income-band`	editorial-charter concept private
quintile 3 `charter:income-band-q3`	40% to 60%. Scheme: `charter:income-band`	editorial-charter concept private
quintile 4 `charter:income-band-q4`	60% to 80%. Scheme: `charter:income-band`	editorial-charter concept private
quintile 5 `charter:income-band-q5`	Top 20% of households in that country. Scheme: `charter:income-band`	editorial-charter concept private
guardrail `charter:kpi-role-guardrail`	A number that must not degrade while the primary grows. Scheme: `charter:kpi-role`	editorial-charter concept private
primary `charter:kpi-role-primary`	The one number the site is run on. Scheme: `charter:kpi-role`	editorial-charter concept private
secondary `charter:kpi-role-secondary`	A number that explains movement in the primary. Scheme: `charter:kpi-role`	editorial-charter concept private
B2B leads `charter:kpi-template-b2b-leads`	Run on lead requests from organizations. Scheme: `charter:kpi-template`	editorial-charter concept private
editorial traffic `charter:kpi-template-editorial-traffic`	Run on eyeballs and search reach. Scheme: `charter:kpi-template`	editorial-charter concept private
product signup `charter:kpi-template-product-signup`	Run on signups and subscribes. Scheme: `charter:kpi-template`	editorial-charter concept private
change we make `charter:mission-shape-change-we-make`	We exist so that <state of the world changes>. Scheme: `charter:mission-shape`	editorial-charter concept private
problem we solve `charter:mission-shape-problem-we-solve`	<Problem> exists; we <what we do about it>. Scheme: `charter:mission-shape`	editorial-charter concept private
serve X to achieve Y `charter:mission-shape-serve-x-to-achieve-y`	We help <audience> <achieve outcome>. Scheme: `charter:mission-shape`	editorial-charter concept private
click `charter:payout-unit-click`	Per click. Scheme: `charter:payout-unit`	editorial-charter concept private
lead `charter:payout-unit-lead`	Per lead. Scheme: `charter:payout-unit`	editorial-charter concept private
month `charter:payout-unit-month`	Per month. Scheme: `charter:payout-unit`	editorial-charter concept private
one-off `charter:payout-unit-one-off`	Once. Scheme: `charter:payout-unit`	editorial-charter concept private
sale `charter:payout-unit-sale`	Per sale. Scheme: `charter:payout-unit`	editorial-charter concept private
thousand impressions `charter:payout-unit-thousand-impressions`	Per 1,000 impressions. Scheme: `charter:payout-unit`	editorial-charter concept private
thousand sessions `charter:payout-unit-thousand-sessions`	Per 1,000 sessions. Scheme: `charter:payout-unit`	editorial-charter concept private
dedicated page `charter:placement-type-dedicated-page`	A page of its own. Scheme: `charter:placement-type`	editorial-charter concept private
display slot `charter:placement-type-display-slot`	An ad slot. Scheme: `charter:placement-type`	editorial-charter concept private
inline link `charter:placement-type-inline-link`	A link in body text. Scheme: `charter:placement-type`	editorial-charter concept private
listing `charter:placement-type-listing`	A directory listing. Scheme: `charter:placement-type`	editorial-charter concept private
newsletter mention `charter:placement-type-newsletter-mention`	A mention in the newsletter. Scheme: `charter:placement-type`	editorial-charter concept private
sponsored card `charter:placement-type-sponsored-card`	A labelled card outside ranked content. Scheme: `charter:placement-type`	editorial-charter concept private
table row `charter:placement-type-table-row`	A row in a comparison table. Scheme: `charter:placement-type`	editorial-charter concept private
tool result `charter:placement-type-tool-result`	A link in an interactive tool result. Scheme: `charter:placement-type`	editorial-charter concept private
authority depth `charter:positioning-axis-authority-depth`	Deeper or better-sourced coverage than alternatives. Scheme: `charter:positioning-axis`	editorial-charter concept private
locality `charter:positioning-axis-locality`	Coverage specific to a place or market. Scheme: `charter:positioning-axis`	editorial-charter concept private
practitioner access `charter:positioning-axis-practitioner-access`	Direct access to people who do the work. Scheme: `charter:positioning-axis`	editorial-charter concept private
price position `charter:positioning-axis-price-position`	Cheaper, or clearer about cost, than alternatives. Scheme: `charter:positioning-axis`	editorial-charter concept private
speed of answer `charter:positioning-axis-speed-of-answer`	A usable answer sooner than alternatives. Scheme: `charter:positioning-axis`	editorial-charter concept private
assumed `charter:program-status-assumed`	Believed to exist, without a source we have read. Scheme: `charter:program-status`	editorial-charter concept private
none `charter:program-status-none`	Checked: no program exists. Scheme: `charter:program-status`	editorial-charter concept private
published `charter:program-status-published`	The partner publishes a program page we have read; not applied or approved. Scheme: `charter:program-status`	editorial-charter concept private
unchecked `charter:program-status-unchecked`	Nobody has looked yet. Scheme: `charter:program-status`	editorial-charter concept private
verified `charter:program-status-verified`	Confirmed in writing or approved, with date and source. Scheme: `charter:program-status`	editorial-charter concept private
core `charter:revenue-share-band-core`	50% or more. Scheme: `charter:revenue-share-band`	editorial-charter concept private
major `charter:revenue-share-band-major`	20% to 49%. Scheme: `charter:revenue-share-band`	editorial-charter concept private
marginal `charter:revenue-share-band-marginal`	Under 5%. Scheme: `charter:revenue-share-band`	editorial-charter concept private
minor `charter:revenue-share-band-minor`	5% to 19%. Scheme: `charter:revenue-share-band`	editorial-charter concept private
applied `charter:revenue-status-applied`	Applied to the program or network. Scheme: `charter:revenue-status`	editorial-charter concept private
idea `charter:revenue-status-idea`	Named, not planned. Scheme: `charter:revenue-status`	editorial-charter concept private
live `charter:revenue-status-live`	Earning or able to earn. Scheme: `charter:revenue-status`	editorial-charter concept private
paused `charter:revenue-status-paused`	Temporarily off. Scheme: `charter:revenue-status`	editorial-charter concept private
planned `charter:revenue-status-planned`	Planned with a start trigger. Scheme: `charter:revenue-status`	editorial-charter concept private
retired `charter:revenue-status-retired`	Ended. Scheme: `charter:revenue-status`	editorial-charter concept private
advertorial `charter:revenue-type-advertorial`	An advertiser pays to place its own copy as a labelled article. Scheme: `charter:revenue-type`	editorial-charter concept private
affiliate `charter:revenue-type-affiliate`	Commission on a sale or signup through a tracked link. Scheme: `charter:revenue-type`	editorial-charter concept private
agent marketplace `charter:revenue-type-agent-marketplace`	An agent or API marketplace pays per use of our tool. Scheme: `charter:revenue-type`	editorial-charter concept private
data licensing `charter:revenue-type-data-licensing`	A buyer pays to use our data or feed. Scheme: `charter:revenue-type`	editorial-charter concept private
direct ads `charter:revenue-type-direct-ads`	Ads sold directly to an advertiser. Scheme: `charter:revenue-type`	editorial-charter concept private
display ads `charter:revenue-type-display-ads`	Programmatic ads through a network. Scheme: `charter:revenue-type`	editorial-charter concept private
expert network `charter:revenue-type-expert-network`	An expert network pays for our people's time on calls. Scheme: `charter:revenue-type`	editorial-charter concept private
job board `charter:revenue-type-job-board`	Paid job postings. Scheme: `charter:revenue-type`	editorial-charter concept private
lead sale `charter:revenue-type-lead-sale`	Leads passed to a buyer for a fee. Scheme: `charter:revenue-type`	editorial-charter concept private
newsletter sponsorship `charter:revenue-type-newsletter-sponsorship`	A paid mention in a newsletter. Scheme: `charter:revenue-type`	editorial-charter concept private
own digital product `charter:revenue-type-own-digital-product`	A product we make and sell. Scheme: `charter:revenue-type`	editorial-charter concept private
paid listing `charter:revenue-type-paid-listing`	A business pays to be listed or featured in a directory. Scheme: `charter:revenue-type`	editorial-charter concept private
services `charter:revenue-type-services`	Work we do for a client. Scheme: `charter:revenue-type`	editorial-charter concept private
sponsored content `charter:revenue-type-sponsored-content`	A paid, labelled article. Scheme: `charter:revenue-type`	editorial-charter concept private
sponsored placement `charter:revenue-type-sponsored-placement`	A paid, labelled placement outside ranked content. Scheme: `charter:revenue-type`	editorial-charter concept private
subscription `charter:revenue-type-subscription`	Recurring payment for access. Scheme: `charter:revenue-type`	editorial-charter concept private
primary `charter:segment-priority-primary`	The segment the site is built for; exactly one per site. Scheme: `charter:segment-priority`	editorial-charter concept private
secondary `charter:segment-priority-secondary`	Served deliberately, with its own pages. Scheme: `charter:segment-priority`	editorial-charter concept private
watch `charter:segment-priority-watch`	Tracked, with no pages planned yet. Scheme: `charter:segment-priority`	editorial-charter concept private
director `charter:seniority-director`	Leads managers or a function. Scheme: `charter:seniority`	editorial-charter concept private
executive `charter:seniority-executive`	C-level or VP. Scheme: `charter:seniority`	editorial-charter concept private
individual contributor `charter:seniority-individual-contributor`	Does the work, no reports. Scheme: `charter:seniority`	editorial-charter concept private
manager `charter:seniority-manager`	Leads a team. Scheme: `charter:seniority`	editorial-charter concept private
owner or founder `charter:seniority-owner-founder`	Owns the business. Scheme: `charter:seniority`	editorial-charter concept private
unknown `charter:seniority-unknown`	Not known. Scheme: `charter:seniority`	editorial-charter concept private
first person plural `charter:voice-person-first-plural`	We. Scheme: `charter:voice-person`	editorial-charter concept private
first person singular `charter:voice-person-first-singular`	I. Scheme: `charter:voice-person`	editorial-charter concept private
second person `charter:voice-person-second`	You. Scheme: `charter:voice-person`	editorial-charter concept private
third person `charter:voice-person-third`	The site or the author by name. Scheme: `charter:voice-person`	editorial-charter concept private
consumer `charter:voice-register-consumer`	Plain language for people deciding for themselves. Scheme: `charter:voice-register`	editorial-charter concept private
executive `charter:voice-register-executive`	Decision framing for leaders. Scheme: `charter:voice-register`	editorial-charter concept private
expert `charter:voice-register-expert`	Specialist vocabulary for experts. Scheme: `charter:voice-register`	editorial-charter concept private
practitioner `charter:voice-register-practitioner`	Working vocabulary for people who do the work. Scheme: `charter:voice-register`	editorial-charter concept private
Cites `charter:cites`	Relates a charter file to a term ID carried in its frontmatter.	editorial-charter property private
Age band `charter:age-band`	Segment age range, on the GA4 demographic brackets.	editorial-charter scheme private
Audience kind `charter:audience-kind`	The role a reader plays toward the site’s subject.	editorial-charter scheme private
Brand archetype `charter:brand-archetype`	The single character a brand consistently plays for its audience.	editorial-charter scheme private
Channel `charter:channel`	Where a segment looks for answers.	editorial-charter scheme private
Charter file `charter:charter-file`	The site files that make up a charter and site profile.	editorial-charter scheme private
Claim basis `charter:claim-basis`	How a brand or strategy claim about experience or results is supported.	editorial-charter scheme private
Commission model `charter:commission-model`	How a revenue line is priced.	editorial-charter scheme private
Company size `charter:company-size`	Employees at the buying organization.	editorial-charter scheme private
Evidence basis `charter:evidence-basis`	How an estimate about the market or audience is supported. Separate from claim basis, which grades claims about ourselves.	editorial-charter scheme private
Funnel stage `charter:funnel-stage`	Where a reader is in the decision the site serves.	editorial-charter scheme private
Gender skew `charter:gender-skew`	Segment-level gender balance, never a per-person field.	editorial-charter scheme private
Strategy horizon `charter:horizon`	How far ahead a strategy commits.	editorial-charter scheme private
Income band `charter:income-band`	National household income quintile in the segment’s first listed region.	editorial-charter scheme private
KPI role `charter:kpi-role`	How a metric is read against the site’s goal.	editorial-charter scheme private
KPI template `charter:kpi-template`	The goal shape a site’s metrics start from; keys per template live in kpi-mgmt.	editorial-charter scheme private
Mission shape `charter:mission-shape`	The sentence skeleton a mission statement follows.	editorial-charter scheme private
Payout unit `charter:payout-unit`	The unit a payout is quoted per.	editorial-charter scheme private
Placement type `charter:placement-type`	Where a revenue line appears on the site.	editorial-charter scheme private
Positioning axis `charter:positioning-axis`	The dimension on which a site claims to differ from alternatives.	editorial-charter scheme private
Program status `charter:program-status`	What we know about a partner’s commercial program. Only verified allows commission copy.	editorial-charter scheme private
Revenue share band `charter:revenue-share-band`	Expected share of site revenue at the strategy horizon.	editorial-charter scheme private
Revenue status `charter:revenue-status`	Lifecycle of a revenue line.	editorial-charter scheme private
Revenue type `charter:revenue-type`	The mechanism by which a revenue line earns.	editorial-charter scheme private
Segment priority `charter:segment-priority`	How much of the site is built for an audience segment.	editorial-charter scheme private
Seniority `charter:seniority`	Seniority of the person who reads for the organization.	editorial-charter scheme private
Voice person `charter:voice-person`	Grammatical person the site writes in.	editorial-charter scheme private
Voice register `charter:voice-register`	Who the voice writes for.	editorial-charter scheme private
Agent `fw:Agent`	A person or organization capable of acting.	wtf-core class private → fw:Entity
Book `fw:Book`	A published or planned book as a work, independent of its editions, formats and sales pages. Aligns with schema:Book.	wtf-core class private → fw:ContentAsset
Classification Axis `fw:ClassificationAxis`	A named question used to classify records.	wtf-core class private → fw:VocabularyResource
Content Asset `fw:ContentAsset`	A piece of published or planned content.	wtf-core class private → fw:DigitalAsset
Data Store `fw:DataStore`	A digital resource holding structured records.	wtf-core class private → fw:DigitalAsset
Digital Asset `fw:DigitalAsset`	A digital resource owned or operated by an agent.	wtf-core class private → fw:Entity
Digital Property `fw:DigitalProperty`	A website or other distinct digital surface.	wtf-core class private → fw:DigitalAsset
Engagement `fw:Engagement`	A scoped working relationship or undertaking.	wtf-core class private → fw:Entity
Entity `fw:Entity`	A thing with a stable identity.	wtf-core class private
Organization `fw:Organization`	An organization represented independently of its websites and accounts.	wtf-core class private → fw:Agent
Person `fw:Person`	A real person.	wtf-core class private → fw:Agent
System Instance `fw:SystemInstance`	A particular deployment or account of a system product.	wtf-core class private → fw:DigitalAsset
System Product `fw:SystemProduct`	A reusable software or service product, independent of deployments.	wtf-core class private → fw:Entity
Vocabulary Resource `fw:VocabularyResource`	A resource used to define a vocabulary.	wtf-core class private → fw:Entity
Work Item `fw:WorkItem`	A unit of work tracked through an operational lifecycle.	wtf-core class private → fw:Entity
Author of `fw:authorOf`	Relates a person to a book they wrote. Aligns with schema:author read from the book to the person.	wtf-core property private
Co-founder of `fw:coFounderOf`	Relates a person to an organization they co-founded.	wtf-core property private
Feeds `fw:feeds`	A directed flow of data or events between system instances.	wtf-core property private
Has function `fw:hasFunction`	Assigns functional concepts to a system product or instance.	wtf-core property private
Instance of product `fw:instanceOfProduct`	Relates a system instance to its reusable system product.	wtf-core property private
Managed by `fw:managedBy`	Identifies the agent responsible for a system instance.	wtf-core property private
Member of `fw:memberOf`	Relates a person to an organization they belong to.	wtf-core property private
Operates `fw:operates`	Relates an agent to a digital asset it operates.	wtf-core property private
Owns `fw:owns`	Relates an agent to a digital asset it owns. Operational control uses operates.	wtf-core property private
Part of `fw:partOf`	Expresses structural containment between entities.	wtf-core property private
Serves client `fw:servesClient`	Relates an engagement to its client organization.	wtf-core property private
Serves property `fw:servesProperty`	Scopes a system instance to a digital property.	wtf-core property private
Uses system `fw:usesSystem`	Relates an entity to a local system instance it uses.	wtf-core property private

Portfolio ICP archetypes

wtf-core → portfolio-icp

Version 1.0.1. 9 local terms, 37 effective terms. Source manifest · Resolved vocabulary

Authority: taxonomy. Sources: docs/design/2026-10-01-editorial-charter-1-1.md.

Term	Definition	Owner and relationship
Developer API evaluator `icp:developer-api-evaluator`	Compares APIs on price, latency and accuracy. Scheme: `icp:archetype`	portfolio-icp concept private
First-time experience seeker `icp:first-time-experience-seeker`	Plans a first visit to a venue or activity and wants to avoid a bad first time. Scheme: `icp:archetype`	portfolio-icp concept private
Gear-buying enthusiast `icp:gear-buyer-enthusiast`	Buys equipment for a hobby and wants a tested shortlist. Scheme: `icp:archetype`	portfolio-icp concept private
Voice-first knowledge worker `icp:knowledge-worker-voice-first`	Writes all day and wants to talk instead of type, to documents or to AI. Scheme: `icp:archetype`	portfolio-icp concept private
Self-pay medical planner `icp:self-pay-medical-planner`	Pays out of pocket for a procedure and compares cost, safety and destination. Scheme: `icp:archetype`	portfolio-icp concept private
Small-team tool buyer `icp:small-team-tool-buyer`	Picks a tool for a team of 2 to 50 and needs admin, privacy and platform data. Scheme: `icp:archetype`	portfolio-icp concept private
Software switcher `icp:software-switcher`	Already uses or knows a paid tool and checks price and alternatives before paying. Scheme: `icp:archetype`	portfolio-icp concept private
Unmapped `icp:unmapped`	Placeholder for backfill; allowed in draft site files only. Scheme: `icp:archetype`	portfolio-icp concept private
ICP archetype `icp:archetype`	A kind of person several sites serve, defined by the job they need done. Site segments reference exactly one.	portfolio-icp scheme private
Agent `fw:Agent`	A person or organization capable of acting.	wtf-core class private → fw:Entity
Book `fw:Book`	A published or planned book as a work, independent of its editions, formats and sales pages. Aligns with schema:Book.	wtf-core class private → fw:ContentAsset
Classification Axis `fw:ClassificationAxis`	A named question used to classify records.	wtf-core class private → fw:VocabularyResource
Content Asset `fw:ContentAsset`	A piece of published or planned content.	wtf-core class private → fw:DigitalAsset
Data Store `fw:DataStore`	A digital resource holding structured records.	wtf-core class private → fw:DigitalAsset
Digital Asset `fw:DigitalAsset`	A digital resource owned or operated by an agent.	wtf-core class private → fw:Entity
Digital Property `fw:DigitalProperty`	A website or other distinct digital surface.	wtf-core class private → fw:DigitalAsset
Engagement `fw:Engagement`	A scoped working relationship or undertaking.	wtf-core class private → fw:Entity
Entity `fw:Entity`	A thing with a stable identity.	wtf-core class private
Organization `fw:Organization`	An organization represented independently of its websites and accounts.	wtf-core class private → fw:Agent
Person `fw:Person`	A real person.	wtf-core class private → fw:Agent
System Instance `fw:SystemInstance`	A particular deployment or account of a system product.	wtf-core class private → fw:DigitalAsset
System Product `fw:SystemProduct`	A reusable software or service product, independent of deployments.	wtf-core class private → fw:Entity
Vocabulary Resource `fw:VocabularyResource`	A resource used to define a vocabulary.	wtf-core class private → fw:Entity
Work Item `fw:WorkItem`	A unit of work tracked through an operational lifecycle.	wtf-core class private → fw:Entity
Author of `fw:authorOf`	Relates a person to a book they wrote. Aligns with schema:author read from the book to the person.	wtf-core property private
Co-founder of `fw:coFounderOf`	Relates a person to an organization they co-founded.	wtf-core property private
Feeds `fw:feeds`	A directed flow of data or events between system instances.	wtf-core property private
Has function `fw:hasFunction`	Assigns functional concepts to a system product or instance.	wtf-core property private
Instance of product `fw:instanceOfProduct`	Relates a system instance to its reusable system product.	wtf-core property private
Managed by `fw:managedBy`	Identifies the agent responsible for a system instance.	wtf-core property private
Member of `fw:memberOf`	Relates a person to an organization they belong to.	wtf-core property private
Operates `fw:operates`	Relates an agent to a digital asset it operates.	wtf-core property private
Owns `fw:owns`	Relates an agent to a digital asset it owns. Operational control uses operates.	wtf-core property private
Part of `fw:partOf`	Expresses structural containment between entities.	wtf-core property private
Serves client `fw:servesClient`	Relates an engagement to its client organization.	wtf-core property private
Serves property `fw:servesProperty`	Scopes a system instance to a digital property.	wtf-core property private
Uses system `fw:usesSystem`	Relates an entity to a local system instance it uses.	wtf-core property private

Compounding CEO practices

wtf-core → compounding-ceo

Version 1.0.0. 22 local terms, 50 effective terms. Source manifest · Resolved vocabulary

Authority: taxonomy. Sources: docs/design/2026-10-05-compounding-ceo-playbook.md.

Term	Definition	Owner and relationship
Endurance athletes `ceo:audience-athletes`	People balancing knowledge work with endurance training. Scheme: `ceo:audience`	compounding-ceo concept private
Technical builders `ceo:audience-builders`	Developers and people who build or integrate software. Scheme: `ceo:audience`	compounding-ceo concept private
Distributed teams `ceo:audience-distributed`	People working across locations or time zones. Scheme: `ceo:audience`	compounding-ceo concept private
Founders and operators `ceo:audience-founders`	People responsible for business direction and operating choices. Scheme: `ceo:audience`	compounding-ceo concept private
People leaders `ceo:audience-leaders`	People responsible for developing others and coordinating a team. Scheme: `ceo:audience`	compounding-ceo concept private
Nontechnical operators `ceo:audience-nontechnical`	People organizing knowledge work without a coding requirement. Scheme: `ceo:audience`	compounding-ceo concept private
1 · Try `ceo:level-1`	A bounded action an individual can try without reorganizing a workflow. Scheme: `ceo:adoption-level`	compounding-ceo concept private
2 · Establish `ceo:level-2`	A recurring personal habit or configured workspace with a repeatable setup. Scheme: `ceo:adoption-level`	compounding-ceo concept private
3 · Systematize `ceo:level-3`	A documented recurring workflow with ownership, an observable measure and review. Scheme: `ceo:adoption-level`	compounding-ceo concept private
4 · Integrate `ceo:level-4`	Several tools, sources or team practices coordinated as one operating system. Scheme: `ceo:adoption-level`	compounding-ceo concept private
5 · Engineer `ceo:level-5`	Custom maintained automation or infrastructure, including monitoring and recovery. Scheme: `ceo:adoption-level`	compounding-ceo concept private
Source available `ceo:measurement-available`	Relevant records exist, but the proposed measure or comparison has not yet been computed or connected. Scheme: `ceo:measurement-status`	compounding-ceo concept private
Measured `ceo:measurement-measured`	A named metric has an observed, scoped result with date and source. This does not prove the practice caused an outcome. Scheme: `ceo:measurement-status`	compounding-ceo concept private
Measurement planned `ceo:measurement-planned`	A measure is specified but collection or a usable baseline is not yet verified. Scheme: `ceo:measurement-status`	compounding-ceo concept private
Custom engineering `ceo:technical-engineering`	Requires building and maintaining custom code or infrastructure. Scheme: `ceo:technical-requirement`	compounding-ceo concept private
Guided configuration `ceo:technical-guided`	Uses standard settings or a documented no-code setup. Scheme: `ceo:technical-requirement`	compounding-ceo concept private
Technical integration `ceo:technical-integration`	Requires API, command-line or system administration knowledge. Scheme: `ceo:technical-requirement`	compounding-ceo concept private
No technical setup `ceo:technical-none`	Can be practiced without configuring software or writing code. Scheme: `ceo:technical-requirement`	compounding-ceo concept private
Adoption level `ceo:adoption-level`	Ordered depth of adopting a practice, independent of technical ability, evidence strength or expected benefit. Classify the described implementation, not the whole topic.	compounding-ceo scheme private
Relevant audiences `ceo:audience`	Multi-select audience roles. Several may apply. Technical and nontechnical readers can share a practice through different implementation paths.	compounding-ceo scheme private
Measurement status `ceo:measurement-status`	Availability of the stated measurement. Never a causal-evidence grade or an endorsement of effectiveness.	compounding-ceo scheme private
Technical requirement `ceo:technical-requirement`	Setup capability required by the described implementation, separate from audience and adoption level.	compounding-ceo scheme private
Agent `fw:Agent`	A person or organization capable of acting.	wtf-core class private → fw:Entity
Book `fw:Book`	A published or planned book as a work, independent of its editions, formats and sales pages. Aligns with schema:Book.	wtf-core class private → fw:ContentAsset
Classification Axis `fw:ClassificationAxis`	A named question used to classify records.	wtf-core class private → fw:VocabularyResource
Content Asset `fw:ContentAsset`	A piece of published or planned content.	wtf-core class private → fw:DigitalAsset
Data Store `fw:DataStore`	A digital resource holding structured records.	wtf-core class private → fw:DigitalAsset
Digital Asset `fw:DigitalAsset`	A digital resource owned or operated by an agent.	wtf-core class private → fw:Entity
Digital Property `fw:DigitalProperty`	A website or other distinct digital surface.	wtf-core class private → fw:DigitalAsset
Engagement `fw:Engagement`	A scoped working relationship or undertaking.	wtf-core class private → fw:Entity
Entity `fw:Entity`	A thing with a stable identity.	wtf-core class private
Organization `fw:Organization`	An organization represented independently of its websites and accounts.	wtf-core class private → fw:Agent
Person `fw:Person`	A real person.	wtf-core class private → fw:Agent
System Instance `fw:SystemInstance`	A particular deployment or account of a system product.	wtf-core class private → fw:DigitalAsset
System Product `fw:SystemProduct`	A reusable software or service product, independent of deployments.	wtf-core class private → fw:Entity
Vocabulary Resource `fw:VocabularyResource`	A resource used to define a vocabulary.	wtf-core class private → fw:Entity
Work Item `fw:WorkItem`	A unit of work tracked through an operational lifecycle.	wtf-core class private → fw:Entity
Author of `fw:authorOf`	Relates a person to a book they wrote. Aligns with schema:author read from the book to the person.	wtf-core property private
Co-founder of `fw:coFounderOf`	Relates a person to an organization they co-founded.	wtf-core property private
Feeds `fw:feeds`	A directed flow of data or events between system instances.	wtf-core property private
Has function `fw:hasFunction`	Assigns functional concepts to a system product or instance.	wtf-core property private
Instance of product `fw:instanceOfProduct`	Relates a system instance to its reusable system product.	wtf-core property private
Managed by `fw:managedBy`	Identifies the agent responsible for a system instance.	wtf-core property private
Member of `fw:memberOf`	Relates a person to an organization they belong to.	wtf-core property private
Operates `fw:operates`	Relates an agent to a digital asset it operates.	wtf-core property private
Owns `fw:owns`	Relates an agent to a digital asset it owns. Operational control uses operates.	wtf-core property private
Part of `fw:partOf`	Expresses structural containment between entities.	wtf-core property private
Serves client `fw:servesClient`	Relates an engagement to its client organization.	wtf-core property private
Serves property `fw:servesProperty`	Scopes a system instance to a digital property.	wtf-core property private
Uses system `fw:usesSystem`	Relates an entity to a local system instance it uses.	wtf-core property private

Flywheel Motion

wtf-core → fwm

Version 1.0.0. 7 local terms, 35 effective terms. Source manifest · Resolved vocabulary

Authority: taxonomy. Sources: flywheelmotion.com/src/components/PillarsSection.astro.

Term	Definition	Owner and relationship
AI Infrastructure `fwm:growth-force-ai-infrastructure`	Production tools for creating, distributing and refining content. Scheme: `fwm:growth-force`	fwm concept private
Data Intelligence `fwm:growth-force-data-intelligence`	Measurement used to prioritize growth work. Scheme: `fwm:growth-force`	fwm concept private
Demand Content `fwm:growth-force-demand-content`	Content addressing existing audience demand. Scheme: `fwm:growth-force`	fwm concept private
Peer Network `fwm:growth-force-peer-network`	Endorsements and collaboration between peers. Scheme: `fwm:growth-force`	fwm concept private
Strategic Reach `fwm:growth-force-strategic-reach`	Distribution through relevant audience channels. Scheme: `fwm:growth-force`	fwm concept private
Unified Brand `fwm:growth-force-unified-brand`	Consistent brand identity across properties. Scheme: `fwm:growth-force`	fwm concept private
Growth force `fwm:growth-force`	Flywheel Motion’s named components of compounding authority.	fwm scheme private
Agent `fw:Agent`	A person or organization capable of acting.	wtf-core class private → fw:Entity
Book `fw:Book`	A published or planned book as a work, independent of its editions, formats and sales pages. Aligns with schema:Book.	wtf-core class private → fw:ContentAsset
Classification Axis `fw:ClassificationAxis`	A named question used to classify records.	wtf-core class private → fw:VocabularyResource
Content Asset `fw:ContentAsset`	A piece of published or planned content.	wtf-core class private → fw:DigitalAsset
Data Store `fw:DataStore`	A digital resource holding structured records.	wtf-core class private → fw:DigitalAsset
Digital Asset `fw:DigitalAsset`	A digital resource owned or operated by an agent.	wtf-core class private → fw:Entity
Digital Property `fw:DigitalProperty`	A website or other distinct digital surface.	wtf-core class private → fw:DigitalAsset
Engagement `fw:Engagement`	A scoped working relationship or undertaking.	wtf-core class private → fw:Entity
Entity `fw:Entity`	A thing with a stable identity.	wtf-core class private
Organization `fw:Organization`	An organization represented independently of its websites and accounts.	wtf-core class private → fw:Agent
Person `fw:Person`	A real person.	wtf-core class private → fw:Agent
System Instance `fw:SystemInstance`	A particular deployment or account of a system product.	wtf-core class private → fw:DigitalAsset
System Product `fw:SystemProduct`	A reusable software or service product, independent of deployments.	wtf-core class private → fw:Entity
Vocabulary Resource `fw:VocabularyResource`	A resource used to define a vocabulary.	wtf-core class private → fw:Entity
Work Item `fw:WorkItem`	A unit of work tracked through an operational lifecycle.	wtf-core class private → fw:Entity
Author of `fw:authorOf`	Relates a person to a book they wrote. Aligns with schema:author read from the book to the person.	wtf-core property private
Co-founder of `fw:coFounderOf`	Relates a person to an organization they co-founded.	wtf-core property private
Feeds `fw:feeds`	A directed flow of data or events between system instances.	wtf-core property private
Has function `fw:hasFunction`	Assigns functional concepts to a system product or instance.	wtf-core property private
Instance of product `fw:instanceOfProduct`	Relates a system instance to its reusable system product.	wtf-core property private
Managed by `fw:managedBy`	Identifies the agent responsible for a system instance.	wtf-core property private
Member of `fw:memberOf`	Relates a person to an organization they belong to.	wtf-core property private
Operates `fw:operates`	Relates an agent to a digital asset it operates.	wtf-core property private
Owns `fw:owns`	Relates an agent to a digital asset it owns. Operational control uses operates.	wtf-core property private
Part of `fw:partOf`	Expresses structural containment between entities.	wtf-core property private
Serves client `fw:servesClient`	Relates an engagement to its client organization.	wtf-core property private
Serves property `fw:servesProperty`	Scopes a system instance to a digital property.	wtf-core property private
Uses system `fw:usesSystem`	Relates an entity to a local system instance it uses.	wtf-core property private

Solo Billionaire Club

wtf-core → sbc

Version 1.4.0. 221 local terms, 249 effective terms. Source manifest · Resolved vocabulary

Authority: taxonomy. Sources: https://taxonomy.tfw.bz/vocabularies/sbc-profile.v1.json.

Term	Definition	Owner and relationship
Business `sbc:Business`	A company, product, or revenue-generating venture claimed by one or more sbc:Founder instances, classified by business model, revenue model, target market, and acquisition channels.	sbc class narrow → fw:Organization
Founder `sbc:Founder`	A person tracked by SBC as the operator/owner of one or more claimed businesses, carrying SBC-specific properties (team constellation, solo-claim status) that plain fw:Person does not.	sbc class narrow → fw:Person
Race Entry `sbc:RaceEntry`	A founder or business's tracked placement in an SBC leaderboard/race, moving through a lifecycle the way an opportunity moves through a client board. Mirrors cb:Opportunity subclassing fw:WorkItem for the same reason: it is a trackable item with state, not a static classification.	sbc class narrow → fw:WorkItem
Revenue Claim `sbc:RevenueClaim`	An asserted figure (MRR, ARR, profit, etc.) about an sbc:Business at a point in time, carrying its own verification evidence. Mirrors how fin:FinancialAccount subclasses fw:Entity directly rather than WorkItem or ContentAsset, because a claim is a factual assertion record, not a task or piece of editorial content.	sbc class narrow → fw:Entity
Verification Evidence `sbc:VerificationEvidence`	An artifact or access grant (API key, dashboard link, screenshot, attestation) that supports an sbc:RevenueClaim at a stated strength level.	sbc class narrow → fw:DigitalAsset
Affiliate program `sbc:acquisition-channel-affiliates`	Grows by recruiting others to refer buyers for a commission. Scheme: `sbc:acquisition-channel`	sbc concept private
Cold email `sbc:acquisition-channel-cold-email`	Grows through direct, unsolicited outbound email. Scheme: `sbc:acquisition-channel`	sbc concept private
Launch directories `sbc:acquisition-channel-launch-directories`	Grows through submission to startup/tool launch directories. Scheme: `sbc:acquisition-channel`	sbc concept private
LinkedIn `sbc:acquisition-channel-linkedin`	Grows through LinkedIn posting/outreach. Scheme: `sbc:acquisition-channel`	sbc concept private
Marketplaces `sbc:acquisition-channel-marketplaces`	Grows by listing on a third-party marketplace's built-in demand. Scheme: `sbc:acquisition-channel`	sbc concept private
Newsletter `sbc:acquisition-channel-newsletter`	Grows through a personally-run email newsletter. Scheme: `sbc:acquisition-channel`	sbc concept private
Paid ads `sbc:acquisition-channel-paid-ads`	Grows through paid advertising placements. Scheme: `sbc:acquisition-channel`	sbc concept private
Product Hunt `sbc:acquisition-channel-product-hunt`	Grows through launches on Product Hunt. Scheme: `sbc:acquisition-channel`	sbc concept private
Programmatic SEO `sbc:acquisition-channel-programmatic-seo`	Grows through a large, templated set of search-targeted pages generated at scale. Scheme: `sbc:acquisition-channel`	sbc concept private
SEO `sbc:acquisition-channel-seo`	Grows through organic search visibility for a small number of high-intent pages. Scheme: `sbc:acquisition-channel`	sbc concept private
Word of mouth `sbc:acquisition-channel-word-of-mouth`	Grows primarily through unprompted referral between users. Scheme: `sbc:acquisition-channel`	sbc concept private
Build in public on X `sbc:acquisition-channel-x-build-in-public`	Grows through public, transparent progress-sharing on X/Twitter. Scheme: `sbc:acquisition-channel`	sbc concept private
YouTube `sbc:acquisition-channel-youtube`	Grows through a YouTube channel. Scheme: `sbc:acquisition-channel`	sbc concept private
Affiliate business `sbc:business-model-affiliate`	A business built primarily to earn affiliate commissions by referring buyers to other products. Scheme: `sbc:business-model`	sbc concept private
Agency `sbc:business-model-agency`	A services business delivering custom work for clients under an agency structure. Scheme: `sbc:business-model`	sbc concept private
AI wrapper `sbc:business-model-ai-wrapper`	A product whose core value is a thin, purpose-built interface over a third-party foundation model API. Scheme: `sbc:business-model`	sbc concept private
Amazon FBA `sbc:business-model-amazon-fba`	Products sold on Amazon and fulfilled through Fulfillment by Amazon. Scheme: `sbc:business-model`	sbc concept private
API `sbc:business-model-api`	Sells programmatic access to data or functionality as the core product. Scheme: `sbc:business-model`	sbc concept private
Mobile app `sbc:business-model-app-mobile`	A native or cross-platform mobile application is the core product. Scheme: `sbc:business-model`	sbc concept private
Browser extension `sbc:business-model-chrome-extension`	A browser extension is the core product. Scheme: `sbc:business-model`	sbc concept private
Community `sbc:business-model-community`	Sells paid access to a member community as the core product. Scheme: `sbc:business-model`	sbc concept private
Content sites / SEO `sbc:business-model-content-sites-seo`	A network or portfolio of content sites monetized primarily through organic search traffic. Scheme: `sbc:business-model`	sbc concept private
Course `sbc:business-model-course`	Sells structured, typically video-led educational content. Scheme: `sbc:business-model`	sbc concept private
Directory `sbc:business-model-directory`	A curated listing product monetized by placement, subscription, or lead fees. Scheme: `sbc:business-model`	sbc concept private
Dropshipping `sbc:business-model-dropshipping`	E-commerce where the seller never holds inventory; a third party fulfills orders. Scheme: `sbc:business-model`	sbc concept private
E-commerce `sbc:business-model-ecommerce`	Sells physical or digital goods directly to consumers online. Scheme: `sbc:business-model`	sbc concept private
Info product `sbc:business-model-info-product`	Sells packaged knowledge (guides, templates, paid newsletters) as a standalone digital good. Scheme: `sbc:business-model`	sbc concept private
Marketplace `sbc:business-model-marketplace`	Connects two or more sides of a transaction and takes a cut or fee. Scheme: `sbc:business-model`	sbc concept private
Micro-SaaS `sbc:business-model-micro-saas`	A small, narrowly-scoped SaaS product, typically solo-built and solo-maintained. Scheme: `sbc:business-model`	sbc concept private
Newsletter / media `sbc:business-model-newsletter-media`	A media property whose core product is a distributed newsletter or publication. Scheme: `sbc:business-model`	sbc concept private
Other business model `sbc:business-model-other`	Catch-all for a business model not covered above; a free-text label accompanies the assignment. Scheme: `sbc:business-model`	sbc concept private
Productized service `sbc:business-model-productized-service`	A human-delivered service sold with fixed scope and fixed pricing, packaged like a product. Scheme: `sbc:business-model`	sbc concept private
SaaS `sbc:business-model-saas`	Hosted software sold as a recurring subscription product. Scheme: `sbc:business-model`	sbc concept private
Templates / boilerplates `sbc:business-model-templates-boilerplates`	Sells reusable code, design, or document templates as the product. Scheme: `sbc:business-model`	sbc concept private
ARR `sbc:claim-metric-arr`	Annual recurring revenue. Scheme: `sbc:claim-metric`	sbc concept private
Exit `sbc:claim-metric-exit`	A sale price realized on acquisition of the business. Scheme: `sbc:claim-metric`	sbc concept private
Lifetime `sbc:claim-metric-lifetime`	Cumulative revenue or profit since inception. Scheme: `sbc:claim-metric`	sbc concept private
Monthly revenue `sbc:claim-metric-monthly-revenue`	Total revenue in a calendar month, not necessarily recurring. Scheme: `sbc:claim-metric`	sbc concept private
MRR `sbc:claim-metric-mrr`	Monthly recurring revenue. Scheme: `sbc:claim-metric`	sbc concept private
Profit `sbc:claim-metric-profit`	Revenue less costs for a stated period. Scheme: `sbc:claim-metric`	sbc concept private
Accountant attestation `sbc:claim-verification-accountant-attestation`	A named, credentialed accountant signs a letter stating revenue for a named period. Scheme: `sbc:claim-verification`	sbc concept private
Open banking `sbc:claim-verification-open-banking`	Monthly inflows are read from a read-only open-banking account-information consent with any provider, or from a redacted bank statement. Scheme: `sbc:claim-verification`	sbc concept private
Payment-processor verified `sbc:claim-verification-payment-processor`	The figure is read at source from Stripe, Paddle or Lemon Squeezy, through a restricted read-only key granted to the verifier or a TrustMRR connection. Scheme: `sbc:claim-verification`	sbc concept private
Press-reported `sbc:claim-verification-press-reported`	An independent press or media outlet reports the figure. Scheme: `sbc:claim-verification`	sbc concept private
Public dashboard `sbc:claim-verification-public-dashboard`	A live, publicly accessible dashboard published by the business shows the metric. Scheme: `sbc:claim-verification`	sbc concept private
Self-reported screenshot `sbc:claim-verification-self-reported-screenshot`	The founder publishes a screenshot of a revenue dashboard. The image is unverifiable at source. Scheme: `sbc:claim-verification`	sbc concept private
Self-reported text `sbc:claim-verification-self-reported-text`	The founder states the figure in words, with no corroborating artifact. Scheme: `sbc:claim-verification`	sbc concept private
Claimed `sbc:exit-verification-claimed`	The founder says the business was sold. No buyer or third party on record. Scheme: `sbc:exit-verification`	sbc concept private
Confirmed `sbc:exit-verification-confirmed`	The buyer announced it, a marketplace or filing records the close, or both parties are on record. Scheme: `sbc:exit-verification`	sbc concept private
Reported `sbc:exit-verification-reported`	Press, a podcast or a broker report names the sale with a source. Scheme: `sbc:exit-verification`	sbc concept private
Acquirer / investor `sbc:founder-archetype-acquirer-investor`	Edge is buying or funding businesses rather than starting them from zero. Scheme: `sbc:founder-archetype`	sbc concept private
Builder / engineer `sbc:founder-archetype-builder-engineer`	Edge is building the product: writes the code or ships the thing personally. Scheme: `sbc:founder-archetype`	sbc concept private
Creator / influencer `sbc:founder-archetype-creator-influencer`	Edge is an audience the founder built as a creator (social, video, newsletter) before or alongside the business. Scheme: `sbc:founder-archetype`	sbc concept private
Designer `sbc:founder-archetype-designer`	Edge is design: visual, product or brand craft drives the offer. Scheme: `sbc:founder-archetype`	sbc concept private
Domain expert `sbc:founder-archetype-domain-expert`	Edge is expertise in the field served: teacher, coach, doctor, lawyer, athlete or similar practitioner. Scheme: `sbc:founder-archetype`	sbc concept private
Marketer / growth `sbc:founder-archetype-marketer-growth`	Edge is marketing, sales or growth skill applied to the business or sold as a service. Scheme: `sbc:founder-archetype`	sbc concept private
Media publisher `sbc:founder-archetype-media-publisher`	Edge is running content properties that earn from audience attention. Scheme: `sbc:founder-archetype`	sbc concept private
Merchant / operator `sbc:founder-archetype-merchant-operator`	Edge is sourcing, operations and retail execution for physical or commerce businesses. Scheme: `sbc:founder-archetype`	sbc concept private
Acquirer-operator `sbc:founder-path-acquirer-operator`	Buys existing businesses and runs or grows them. Scheme: `sbc:founder-path`	sbc concept private
Agency to product `sbc:founder-path-agency-to-product`	Turned a services or agency business into a product. Scheme: `sbc:founder-path`	sbc concept private
Creator to product `sbc:founder-path-creator-to-product`	Built an audience first and then sold a product to it. Scheme: `sbc:founder-path`	sbc concept private
Employee spinout `sbc:founder-path-employee-spinout`	Left a job to build in the same field or for the same customers. Scheme: `sbc:founder-path`	sbc concept private
First-time founder `sbc:founder-path-first-time`	The current business is their first venture. Scheme: `sbc:founder-path`	sbc concept private
Serial builder `sbc:founder-path-serial-builder`	Has launched several ventures, none of them sold. Scheme: `sbc:founder-path`	sbc concept private
Serial exiter `sbc:founder-path-serial-exiter`	Has two or more business exits graded confirmed. Scheme: `sbc:founder-path`	sbc concept private
Community `sbc:growth-engine-community`	Customers come mainly from communities and launch venues the founder takes part in. Scheme: `sbc:growth-engine`	sbc concept private
Content and SEO `sbc:growth-engine-content-and-seo`	Customers come mainly from search traffic to content the business publishes. Scheme: `sbc:growth-engine`	sbc concept private
Founder audience `sbc:growth-engine-founder-audience`	Customers come mainly from the founder's own following. Scheme: `sbc:growth-engine`	sbc concept private
Paid acquisition `sbc:growth-engine-paid-acquisition`	Customers come mainly from paid advertising. Scheme: `sbc:growth-engine`	sbc concept private
Partners and affiliates `sbc:growth-engine-partners-and-affiliates`	Customers come mainly through partners or affiliates paid to refer them. Scheme: `sbc:growth-engine`	sbc concept private
Platform marketplace `sbc:growth-engine-platform-marketplace`	Customers come mainly from a third-party store or marketplace: App Store, Amazon, Shopify App Store, Chrome Web Store, Etsy. Scheme: `sbc:growth-engine`	sbc concept private
Product-led virality `sbc:growth-engine-product-led-virality`	Customers come mainly from existing users spreading the product. Scheme: `sbc:growth-engine`	sbc concept private
Sales-led `sbc:growth-engine-sales-led`	Customers come mainly from outbound or direct sales. Scheme: `sbc:growth-engine`	sbc concept private
AI and data `sbc:industry-ai-and-data`	Products whose customer problem is AI, machine learning, analytics or data handling. Scheme: `sbc:industry`	sbc concept private
Arts and design `sbc:industry-arts-and-design`	Artists and designers: visual art, graphic, product and UI design. Scheme: `sbc:industry`	sbc concept private
Automotive `sbc:industry-automotive`	Car owners, buyers, dealers and vehicle services. Scheme: `sbc:industry`	sbc concept narrow → iab:1
Beauty and personal care `sbc:industry-beauty-and-personal-care`	Skincare, cosmetics, grooming and personal-care products or services. Scheme: `sbc:industry`	sbc concept private
Business and finance `sbc:industry-business-and-finance`	Company finance, payments, commerce infrastructure and running a business. Scheme: `sbc:industry`	sbc concept narrow → iab:52
Careers and hiring `sbc:industry-careers-and-hiring`	Job seekers, recruiting, remote work and career development. Scheme: `sbc:industry`	sbc concept narrow → iab:123
Creator economy `sbc:industry-creator-economy`	Independent creators and the tools, platforms and services they buy. Scheme: `sbc:industry`	sbc concept private
Crypto and web3 `sbc:industry-crypto-and-web3`	Cryptocurrency, blockchain and web3 users and builders. Scheme: `sbc:industry`	sbc concept private
Developer tools `sbc:industry-developer-tools`	Software developers and engineering teams: tooling, infrastructure, APIs. Scheme: `sbc:industry`	sbc concept private
Education and learning `sbc:industry-education-and-learning`	Learners and educators: schools, test prep, language learning, skills training. Scheme: `sbc:industry`	sbc concept narrow → iab:132
Family and parenting `sbc:industry-family-and-parenting`	Parents, children, relationships and family life. Scheme: `sbc:industry`	sbc concept narrow → iab:186
Fashion and apparel `sbc:industry-fashion-and-apparel`	Clothing, footwear, accessories and style. Scheme: `sbc:industry`	sbc concept narrow → iab:552
Food and drink `sbc:industry-food-and-drink`	Food, beverages, cooking, restaurants and hospitality. Scheme: `sbc:industry`	sbc concept narrow → iab:210
Gaming `sbc:industry-gaming`	Video game players, studios and gaming communities. Scheme: `sbc:industry`	sbc concept narrow → iab:680
General B2B `sbc:industry-general-b2b`	Businesses in general, with no single industry dominating the customer base. Scheme: `sbc:industry`	sbc concept private
Health and wellness `sbc:industry-health-and-wellness`	Consumer health outside clinical care: nutrition, sleep, mental wellbeing, habits. Scheme: `sbc:industry`	sbc concept narrow → iab:223
Healthcare and medical `sbc:industry-healthcare-and-medical`	Clinical care: patients, practitioners, providers and medical compliance. Scheme: `sbc:industry`	sbc concept narrow → iab:286
Home and garden `sbc:industry-home-and-garden`	Homes, interiors, DIY, gardening and household goods. Scheme: `sbc:industry`	sbc concept narrow → iab:274
Legal `sbc:industry-legal`	Legal services, compliance and people dealing with the law. Scheme: `sbc:industry`	sbc concept narrow → iab:383
Marketing and sales `sbc:industry-marketing-and-sales`	Teams and tools for marketing, advertising, lead generation and sales. Scheme: `sbc:industry`	sbc concept private
Media and entertainment `sbc:industry-media-and-entertainment`	Audiences consuming news, video, film, TV, books or entertainment. Scheme: `sbc:industry`	sbc concept narrow → iab:JLBCU7
Music and audio `sbc:industry-music-and-audio`	Musicians, listeners, podcasters and audio production. Scheme: `sbc:industry`	sbc concept private
Nonprofit and civic `sbc:industry-nonprofit-and-civic`	Nonprofits, charities, government and civic organisations. Scheme: `sbc:industry`	sbc concept private
Personal finance `sbc:industry-personal-finance`	Individuals managing their own money: budgeting, investing, tax, retirement. Scheme: `sbc:industry`	sbc concept narrow → iab:391
Pets `sbc:industry-pets`	Pet owners and animal care. Scheme: `sbc:industry`	sbc concept narrow → iab:422
Productivity and work `sbc:industry-productivity-and-work`	Personal and team productivity: notes, scheduling, collaboration, workflow. Scheme: `sbc:industry`	sbc concept private
Real estate `sbc:industry-real-estate`	Buying, selling, renting or managing property. Scheme: `sbc:industry`	sbc concept narrow → iab:441
Sports and fitness `sbc:industry-sports-and-fitness`	Customers who play, train for or follow sports, including gyms, coaching apps and endurance events. Scheme: `sbc:industry`	sbc concept narrow → iab:483
Travel `sbc:industry-travel`	Trips, accommodation, transport bookings and travel planning. Scheme: `sbc:industry`	sbc concept narrow → iab:653
Exit proceeds `sbc:net-worth-exit-proceeds`	The disclosed sale price or payout a person received from selling a business. It counts toward the wealth scale and is not their net worth. Scheme: `sbc:net-worth`	sbc concept private
Self-disclosed net worth `sbc:net-worth-self-disclosed`	A net-worth figure the person states themselves, shown with its source URL, as_of date and grade. Scheme: `sbc:net-worth`	sbc concept private
Third-party estimate `sbc:net-worth-third-party-estimate`	A net-worth figure from an estimate site, labelled estimate and shown as a spread across sources, never as one number. Scheme: `sbc:net-worth`	sbc concept private
Community membership `sbc:offer-form-community-membership`	Delivers access to a paid community or membership. Scheme: `sbc:offer-form`	sbc concept private
Digital goods `sbc:offer-form-digital-goods`	Delivers downloadable digital products: templates, boilerplates, ebooks. Scheme: `sbc:offer-form`	sbc concept private
Education `sbc:offer-form-education`	Delivers teaching: courses, cohorts and coaching. Scheme: `sbc:offer-form`	sbc concept private
Marketplace take rate `sbc:offer-form-marketplace-take-rate`	Delivers a marketplace or listing venue and earns a cut or fee from its participants. Scheme: `sbc:offer-form`	sbc concept private
Media and ads `sbc:offer-form-media-and-ads`	Delivers content to an audience and earns from ads, sponsors or affiliate links. Scheme: `sbc:offer-form`	sbc concept private
Physical goods `sbc:offer-form-physical-goods`	Delivers physical products shipped to the customer. Scheme: `sbc:offer-form`	sbc concept private
Service `sbc:offer-form-service`	Delivers work done for the client, custom or productized. Scheme: `sbc:offer-form`	sbc concept private
Software `sbc:offer-form-software`	Delivers software: hosted apps, mobile apps, extensions or APIs. Scheme: `sbc:offer-form`	sbc concept private
The Billion board `sbc:race-tier-billion`	Tracking toward $1B in the claimed metric. Scheme: `sbc:race-tier`	sbc concept private
The Hundred-Million board `sbc:race-tier-hundred-million`	Tracking toward $100M in the claimed metric. Scheme: `sbc:race-tier`	sbc concept private
The Million board `sbc:race-tier-million`	Tracking toward $1M in the claimed metric. Scheme: `sbc:race-tier`	sbc concept private
The Ten-Million board `sbc:race-tier-ten-million`	Tracking toward $10M in the claimed metric. Scheme: `sbc:race-tier`	sbc concept private
Advertising `sbc:revenue-model-ads`	Revenue from selling attention or placement to advertisers. Scheme: `sbc:revenue-model`	sbc concept private
Affiliate commission `sbc:revenue-model-affiliate`	Revenue earned as a commission for referring a buyer to someone else's product. Scheme: `sbc:revenue-model`	sbc concept private
Lifetime deal `sbc:revenue-model-lifetime-deal`	A one-time payment marketed explicitly as permanent access, often sold through a deal platform. Scheme: `sbc:revenue-model`	sbc concept private
Mixed `sbc:revenue-model-mixed`	No single revenue model dominates; the business combines two or more materially. Scheme: `sbc:revenue-model`	sbc concept private
One-time purchase `sbc:revenue-model-one-time`	A single charge for permanent or lifetime access to a fixed deliverable. Scheme: `sbc:revenue-model`	sbc concept private
Services retainer `sbc:revenue-model-services-retainer`	A recurring fee for ongoing service delivery, billed like a subscription but for labor. Scheme: `sbc:revenue-model`	sbc concept private
Sponsorship `sbc:revenue-model-sponsorship`	Revenue from a paid sponsor backing content, an episode, or an issue. Scheme: `sbc:revenue-model`	sbc concept private
Subscription `sbc:revenue-model-subscription`	Recurring, typically monthly or annual, billing for continued access. Scheme: `sbc:revenue-model`	sbc concept private
Transaction fee `sbc:revenue-model-transaction-fee`	A per-transaction cut taken on money moving through the platform. Scheme: `sbc:revenue-model`	sbc concept private
Usage-based `sbc:revenue-model-usage-based`	Billing scales with metered consumption (API calls, seats-active, credits used). Scheme: `sbc:revenue-model`	sbc concept private
Affiliate `sbc:revenue-quality-affiliate`	Commission earned for referring customers to another business. Scheme: `sbc:revenue-quality`	sbc concept private
One-off `sbc:revenue-quality-one-off`	Revenue from single purchases that do not repeat by default. Scheme: `sbc:revenue-quality`	sbc concept private
Recurring `sbc:revenue-quality-recurring`	Revenue from subscriptions or retainers expected to repeat. Scheme: `sbc:revenue-quality`	sbc concept private
Refund `sbc:revenue-quality-refund`	Money returned to customers, netted against gross revenue. Scheme: `sbc:revenue-quality`	sbc concept private
Search Console read access `sbc:supporting-evidence-gsc-readonly`	Read-only Google Search Console access to the business's domain, granted to a verifier. Evidences traffic, not revenue. Scheme: `sbc:supporting-evidence`	sbc concept private
Registry match `sbc:supporting-evidence-registry-match`	The business and founder match a public company registry record (name, officers, status). Evidences who owns the business, not its revenue. Scheme: `sbc:supporting-evidence`	sbc concept private
Agencies `sbc:target-market-agencies`	Sells to agencies as the primary buyer. Scheme: `sbc:target-market`	sbc concept private
B2B - enterprise `sbc:target-market-b2b-enterprise`	Sells to large organizations with enterprise procurement. Scheme: `sbc:target-market`	sbc concept private
B2B - SMB `sbc:target-market-b2b-smb`	Sells to small and medium businesses. Scheme: `sbc:target-market`	sbc concept private
B2C `sbc:target-market-b2c`	Sells directly to individual consumers. Scheme: `sbc:target-market`	sbc concept private
Creators `sbc:target-market-creators`	Sells to independent content creators. Scheme: `sbc:target-market`	sbc concept private
Developers `sbc:target-market-developers`	Sells to software engineers as the primary buyer/user. Scheme: `sbc:target-market`	sbc concept private
E-commerce sellers `sbc:target-market-ecommerce-sellers`	Sells to people who run online stores as the primary buyer. Scheme: `sbc:target-market`	sbc concept private
Indie hackers `sbc:target-market-indie-hackers`	Sells to solo/small-team independent builders as the primary buyer. Scheme: `sbc:target-market`	sbc concept private
Marketers `sbc:target-market-marketers`	Sells to marketing professionals as the primary buyer. Scheme: `sbc:target-market`	sbc concept private
Other target market `sbc:target-market-other`	Catch-all for a target market not covered above; a free-text label accompanies the assignment. Scheme: `sbc:target-market`	sbc concept private
Prosumer `sbc:target-market-prosumer`	Sells to power-user individuals who buy like consumers but use the product professionally. Scheme: `sbc:target-market`	sbc concept private
Two cofounders `sbc:team-constellation-cofounders-2`	Exactly two people hold a fw:coFounderOf relation to the business. Scheme: `sbc:team-constellation`	sbc concept private
Three or more cofounders `sbc:team-constellation-cofounders-3plus`	Three or more people hold a fw:coFounderOf relation to the business. Scheme: `sbc:team-constellation`	sbc concept private
Small team (2-10) `sbc:team-constellation-small-team`	A staffed team of 2 to 10 people beyond the founder(s). Scheme: `sbc:team-constellation`	sbc concept private
Solo `sbc:team-constellation-solo`	One person, no cofounders, no contractors. Scheme: `sbc:team-constellation`	sbc concept private
Solo + contractors `sbc:team-constellation-solo-contractors`	One owner/operator with paid contractors, no cofounders. Scheme: `sbc:team-constellation`	sbc concept private
Solo + VA `sbc:team-constellation-solo-va`	One owner/operator with virtual-assistant support, no cofounders. Scheme: `sbc:team-constellation`	sbc concept private
Team (11+) `sbc:team-constellation-team-11plus`	A staffed team of 11 or more people beyond the founder(s). Scheme: `sbc:team-constellation`	sbc concept private
Unknown `sbc:team-constellation-unknown`	Team shape has not been established from any source. Scheme: `sbc:team-constellation`	sbc concept private
AI leverage `sbc:tip-category-ai-leverage`	Advice about using AI tools to do more with less headcount. Scheme: `sbc:tip-category`	sbc concept private
Distribution `sbc:tip-category-distribution`	Advice about getting the product in front of people. Scheme: `sbc:tip-category`	sbc concept private
Hiring `sbc:tip-category-hiring`	Advice about bringing on contractors or staff. Scheme: `sbc:tip-category`	sbc concept private
Launch `sbc:tip-category-launch`	Advice about launching a product or feature. Scheme: `sbc:tip-category`	sbc concept private
Mindset `sbc:tip-category-mindset`	Advice about founder psychology, motivation, or decision-making habits. Scheme: `sbc:tip-category`	sbc concept private
Pricing `sbc:tip-category-pricing`	Advice about setting or changing price. Scheme: `sbc:tip-category`	sbc concept private
Product `sbc:tip-category-product`	Advice about what to build or how to build it. Scheme: `sbc:tip-category`	sbc concept private
Retention `sbc:tip-category-retention`	Advice about keeping existing customers. Scheme: `sbc:tip-category`	sbc concept private
SEO `sbc:tip-category-seo`	Advice specific to organic search growth. Scheme: `sbc:tip-category`	sbc concept private
$100M to $1B `sbc:wealth-scale-100m-1b`	Modelled wealth from $100M up to $1B. Scheme: `sbc:wealth-scale`	sbc concept private
$10M to $100M `sbc:wealth-scale-10m-100m`	Modelled wealth from $10M up to $100M. Scheme: `sbc:wealth-scale`	sbc concept private
$1B or more `sbc:wealth-scale-1b-plus`	Modelled wealth of $1B or more. Scheme: `sbc:wealth-scale`	sbc concept private
$1M to $10M `sbc:wealth-scale-1m-10m`	Modelled wealth from $1M up to $10M. Scheme: `sbc:wealth-scale`	sbc concept private
Under $1M `sbc:wealth-scale-under-1m`	Modelled wealth below $1M. Scheme: `sbc:wealth-scale`	sbc concept private
sbc:aboutBusiness `sbc:aboutBusiness`	Legacy SBC field with range sbc:Business.	sbc property private
sbc:amount `sbc:amount`	Legacy SBC field with range xsd:decimal + currency.	sbc property private
sbc:archetype `sbc:archetype`	Legacy SBC field with range sbc:founder-archetype (concept).	sbc property private
sbc:asOf `sbc:asOf`	Legacy SBC field with range xsd:date.	sbc property private
sbc:businessModel `sbc:businessModel`	Legacy SBC field with range sbc:business-model (concept).	sbc property private
sbc:businessStatus `sbc:businessStatus`	Legacy SBC field with range string literal: active \| sold \| shut-down \| paused.	sbc property private
sbc:capturedAt `sbc:capturedAt`	Legacy SBC field with range xsd:date.	sbc property private
sbc:checkedAt `sbc:checkedAt`	Legacy SBC field with range xsd:date.	sbc property private
sbc:claimScope `sbc:claimScope`	Legacy SBC field with range string literal: venture \| portfolio.	sbc property private
sbc:claimsSoloPublicly `sbc:claimsSoloPublicly`	Legacy SBC field with range boolean.	sbc property private
sbc:enteredBy `sbc:enteredBy`	Legacy SBC field with range sbc:Founder \| sbc:Business.	sbc property private
sbc:evidenceKind `sbc:evidenceKind`	Legacy SBC field with range sbc:claim-verification \| sbc:supporting-evidence (concept).	sbc property private
sbc:grade `sbc:grade`	Legacy SBC field with range sbc:claim-verification (concept).	sbc property private
sbc:growthEngine `sbc:growthEngine`	Legacy SBC field with range sbc:growth-engine (concept).	sbc property private
sbc:hasAcquisitionChannel `sbc:hasAcquisitionChannel`	Legacy SBC field with range sbc:acquisition-channel (concept).	sbc property private
sbc:industryServed `sbc:industryServed`	Legacy SBC field with range sbc:industry (concept).	sbc property private
sbc:launchedDate `sbc:launchedDate`	Legacy SBC field with range xsd:gYearMonth.	sbc property private
sbc:offerForm `sbc:offerForm`	Legacy SBC field with range sbc:offer-form (concept).	sbc property private
sbc:operatedBy `sbc:operatedBy`	Legacy SBC field with range sbc:Founder.	sbc property private
sbc:operatesVenture `sbc:operatesVenture`	Legacy SBC field with range sbc:Business.	sbc property private
sbc:parentBusiness `sbc:parentBusiness`	Legacy SBC field with range sbc:Business.	sbc property private
sbc:raceTier `sbc:raceTier`	Legacy SBC field with range sbc:race-tier (concept).	sbc property private
sbc:rank `sbc:rank`	Legacy SBC field with range xsd:integer.	sbc property private
sbc:reportsMetric `sbc:reportsMetric`	Legacy SBC field with range sbc:claim-metric (concept).	sbc property private
sbc:revenueModel `sbc:revenueModel`	Legacy SBC field with range sbc:revenue-model (concept).	sbc property private
sbc:sourceUrl `sbc:sourceUrl`	Legacy SBC field with range xsd:anyURI.	sbc property private
sbc:targetMarket `sbc:targetMarket`	Legacy SBC field with range sbc:target-market (concept).	sbc property private
sbc:teamConstellation `sbc:teamConstellation`	Legacy SBC field with range sbc:team-constellation (concept).	sbc property private
sbc:ventureId `sbc:ventureId`	Legacy SBC field with range string.	sbc property private
sbc:ventureWebsite `sbc:ventureWebsite`	Legacy SBC field with range xsd:anyURI.	sbc property private
sbc:verifiedBy `sbc:verifiedBy`	Legacy SBC field with range sbc:VerificationEvidence.	sbc property private
Acquisition channel `sbc:acquisition-channel`	How the business or founder attracts customers/attention. This classifies a founder's public growth activity for their own business, a different domain from loop:business-category (which classifies our internal automation workflows) or sys:discoverability functions (which classify shared products like GA4/GSC we operate) -- kept local rather than mapped to either.	sbc scheme private
Business model `sbc:business-model`	How the business is structured to make money -- the shape of the offer, not how it charges (see sbc:revenue-model) or who it sells to (see sbc:target-market).	sbc scheme private
Claim metric `sbc:claim-metric`	Which figure a revenue claim reports.	sbc scheme private
Claim verification level `sbc:claim-verification`	The grade of a revenue claim: how strongly its figure is substantiated. Ordered weakest to strongest; the leaderboard band narrows as the grade rises. Search Console access is not a grade (see sbc:supporting-evidence).	sbc scheme private
Exit verification `sbc:exit-verification`	How well a business exit is evidenced, ordered ascending. A founder's confirmed exits are the count of their exits graded confirmed.	sbc scheme private
Founder archetype `sbc:founder-archetype`	The founder's edge: the skill or asset that got the business its first customers.	sbc scheme private
Founder path `sbc:founder-path`	How the founder got to the current business. A founder may carry more than one path. Complements sbc:founder-archetype, which names their edge.	sbc scheme private
Growth engine `sbc:growth-engine`	A business's single primary source of customers. A stricter reading of sbc:acquisition-channel: channels list everything the business uses, the engine names the one that matters most.	sbc scheme private
Industry `sbc:industry`	The industry the business serves: what its customers care about, independent of what it delivers (see sbc:offer-form) or how it finds them (see sbc:growth-engine).	sbc scheme private
Net worth `sbc:net-worth`	Total assets minus liabilities of a person. SBC publishes only sourced evidence of it and a modelled wealth scale, never a point figure. The concepts name the kinds of net-worth evidence.	sbc scheme private
Offer form `sbc:offer-form`	What the business delivers to its customer. A roll-up of sbc:business-model that separates the offer from how it is priced.	sbc scheme private
Race tier `sbc:race-tier`	The revenue milestone board a founder or business is racing toward, ordered ascending.	sbc scheme private
Revenue model `sbc:revenue-model`	How the business charges money for what it sells. Distinct from fin: money-movement vocabulary (fin:bank-transfer, fin:hosted-payment-link, etc.), which describes how a payment is executed once a charge exists -- not what kind of commercial arrangement generated it. fin:Subscription (a class describing a recurring commitment as a record) and sbc:revenue-model-subscription (a concept classifying a business's monetization strategy) describe the same underlying idea at different layers (instance/record vs. controlled vocabulary/classification), so this concept is kept local rather than mapped as a narrowing of a class.	sbc scheme private
Revenue quality `sbc:revenue-quality`	What a claimed revenue figure is made of. The product stores each component as a share of the claim; taxonomy names the components.	sbc scheme private
Supporting evidence `sbc:supporting-evidence`	Evidence that raises confidence in a revenue claim's plausibility but never grades a revenue figure by itself.	sbc scheme private
Target market `sbc:target-market`	Who the business primarily sells to.	sbc scheme private
Team constellation `sbc:team-constellation`	The shape of the people behind a business. Concept values summarize the pattern of fw:coFounderOf and fw:memberOf edges attached to the founder/business rather than restating them; the edges themselves are reused, not re-modeled here.	sbc scheme private
Tip category `sbc:tip-category`	What kind of advice a founder tip falls under.	sbc scheme private
Wealth scale `sbc:wealth-scale`	A modelled five-tier scale of a founder's wealth, ordered ascending. Computed from graded revenue bands times a multiple plus disclosed exit proceeds. It leaves out savings, investments, property and debt, so it is a scale and not a net-worth figure.	sbc scheme private
Agent `fw:Agent`	A person or organization capable of acting.	wtf-core class private → fw:Entity
Book `fw:Book`	A published or planned book as a work, independent of its editions, formats and sales pages. Aligns with schema:Book.	wtf-core class private → fw:ContentAsset
Classification Axis `fw:ClassificationAxis`	A named question used to classify records.	wtf-core class private → fw:VocabularyResource
Content Asset `fw:ContentAsset`	A piece of published or planned content.	wtf-core class private → fw:DigitalAsset
Data Store `fw:DataStore`	A digital resource holding structured records.	wtf-core class private → fw:DigitalAsset
Digital Asset `fw:DigitalAsset`	A digital resource owned or operated by an agent.	wtf-core class private → fw:Entity
Digital Property `fw:DigitalProperty`	A website or other distinct digital surface.	wtf-core class private → fw:DigitalAsset
Engagement `fw:Engagement`	A scoped working relationship or undertaking.	wtf-core class private → fw:Entity
Entity `fw:Entity`	A thing with a stable identity.	wtf-core class private
Organization `fw:Organization`	An organization represented independently of its websites and accounts.	wtf-core class private → fw:Agent
Person `fw:Person`	A real person.	wtf-core class private → fw:Agent
System Instance `fw:SystemInstance`	A particular deployment or account of a system product.	wtf-core class private → fw:DigitalAsset
System Product `fw:SystemProduct`	A reusable software or service product, independent of deployments.	wtf-core class private → fw:Entity
Vocabulary Resource `fw:VocabularyResource`	A resource used to define a vocabulary.	wtf-core class private → fw:Entity
Work Item `fw:WorkItem`	A unit of work tracked through an operational lifecycle.	wtf-core class private → fw:Entity
Author of `fw:authorOf`	Relates a person to a book they wrote. Aligns with schema:author read from the book to the person.	wtf-core property private
Co-founder of `fw:coFounderOf`	Relates a person to an organization they co-founded.	wtf-core property private
Feeds `fw:feeds`	A directed flow of data or events between system instances.	wtf-core property private
Has function `fw:hasFunction`	Assigns functional concepts to a system product or instance.	wtf-core property private
Instance of product `fw:instanceOfProduct`	Relates a system instance to its reusable system product.	wtf-core property private
Managed by `fw:managedBy`	Identifies the agent responsible for a system instance.	wtf-core property private
Member of `fw:memberOf`	Relates a person to an organization they belong to.	wtf-core property private
Operates `fw:operates`	Relates an agent to a digital asset it operates.	wtf-core property private
Owns `fw:owns`	Relates an agent to a digital asset it owns. Operational control uses operates.	wtf-core property private
Part of `fw:partOf`	Expresses structural containment between entities.	wtf-core property private
Serves client `fw:servesClient`	Relates an engagement to its client organization.	wtf-core property private
Serves property `fw:servesProperty`	Scopes a system instance to a digital property.	wtf-core property private
Uses system `fw:usesSystem`	Relates an entity to a local system instance it uses.	wtf-core property private

Loop business categories

wtf-core → loops

Version 1.12.21. 7 local terms, 35 effective terms. Source manifest · Resolved vocabulary

Authority: taxonomy. Sources: https://taxonomy.tfw.bz/vocabularies/loop-categories.v1.json.

Term	Definition	Owner and relationship
Acquisition and retention `loop:acquisition-retention`	Attract audiences, earn attention and convert or re-engage customers. Scheme: `loop:business-category`	loops concept private
Content and publishing `loop:content-publishing`	Plan, create, refresh and distribute editorial content. Scheme: `loop:business-category`	loops concept private
Knowledge and intelligence `loop:knowledge-intelligence`	Collect, synthesize and maintain reusable knowledge and research. Scheme: `loop:business-category`	loops concept private
People and client delivery `loop:people-client-delivery`	Coordinate hiring, onboarding, commitments and delivery to clients. Scheme: `loop:business-category`	loops concept private
Platform and agent operations `loop:platform-agent-operations`	Maintain shared services, automation infrastructure and agent performance. Scheme: `loop:business-category`	loops concept private
Website health and SEO `loop:website-health-seo`	Keep sites crawlable, discoverable, relevant and technically healthy. Scheme: `loop:business-category`	loops concept private
Loop business categories `loop:business-category`	Business purpose of an operating loop.	loops scheme private
Agent `fw:Agent`	A person or organization capable of acting.	wtf-core class private → fw:Entity
Book `fw:Book`	A published or planned book as a work, independent of its editions, formats and sales pages. Aligns with schema:Book.	wtf-core class private → fw:ContentAsset
Classification Axis `fw:ClassificationAxis`	A named question used to classify records.	wtf-core class private → fw:VocabularyResource
Content Asset `fw:ContentAsset`	A piece of published or planned content.	wtf-core class private → fw:DigitalAsset
Data Store `fw:DataStore`	A digital resource holding structured records.	wtf-core class private → fw:DigitalAsset
Digital Asset `fw:DigitalAsset`	A digital resource owned or operated by an agent.	wtf-core class private → fw:Entity
Digital Property `fw:DigitalProperty`	A website or other distinct digital surface.	wtf-core class private → fw:DigitalAsset
Engagement `fw:Engagement`	A scoped working relationship or undertaking.	wtf-core class private → fw:Entity
Entity `fw:Entity`	A thing with a stable identity.	wtf-core class private
Organization `fw:Organization`	An organization represented independently of its websites and accounts.	wtf-core class private → fw:Agent
Person `fw:Person`	A real person.	wtf-core class private → fw:Agent
System Instance `fw:SystemInstance`	A particular deployment or account of a system product.	wtf-core class private → fw:DigitalAsset
System Product `fw:SystemProduct`	A reusable software or service product, independent of deployments.	wtf-core class private → fw:Entity
Vocabulary Resource `fw:VocabularyResource`	A resource used to define a vocabulary.	wtf-core class private → fw:Entity
Work Item `fw:WorkItem`	A unit of work tracked through an operational lifecycle.	wtf-core class private → fw:Entity
Author of `fw:authorOf`	Relates a person to a book they wrote. Aligns with schema:author read from the book to the person.	wtf-core property private
Co-founder of `fw:coFounderOf`	Relates a person to an organization they co-founded.	wtf-core property private
Feeds `fw:feeds`	A directed flow of data or events between system instances.	wtf-core property private
Has function `fw:hasFunction`	Assigns functional concepts to a system product or instance.	wtf-core property private
Instance of product `fw:instanceOfProduct`	Relates a system instance to its reusable system product.	wtf-core property private
Managed by `fw:managedBy`	Identifies the agent responsible for a system instance.	wtf-core property private
Member of `fw:memberOf`	Relates a person to an organization they belong to.	wtf-core property private
Operates `fw:operates`	Relates an agent to a digital asset it operates.	wtf-core property private
Owns `fw:owns`	Relates an agent to a digital asset it owns. Operational control uses operates.	wtf-core property private
Part of `fw:partOf`	Expresses structural containment between entities.	wtf-core property private
Serves client `fw:servesClient`	Relates an engagement to its client organization.	wtf-core property private
Serves property `fw:servesProperty`	Scopes a system instance to a digital property.	wtf-core property private
Uses system `fw:usesSystem`	Relates an entity to a local system instance it uses.	wtf-core property private