{
  "schema_version": 1,
  "version": "1.0.1",
  "profile": "portfolio-icp",
  "namespace": "icp",
  "label": "Portfolio ICP archetypes",
  "owner": "taxonomy",
  "extends": "wtf-core",
  "dependencies": [],
  "source": "https://taxonomy.tfw.bz/vocabularies/portfolio-icp.v1.json",
  "provenance": [
    "docs/design/2026-10-01-editorial-charter-1-1.md"
  ],
  "reuses": [],
  "terms": [
    {
      "id": "icp:archetype",
      "kind": "scheme",
      "label": "ICP archetype",
      "definition": "A kind of person several sites serve, defined by the job they need done. Site segments reference exactly one.",
      "relation": "private",
      "status": "active"
    },
    {
      "id": "icp:knowledge-worker-voice-first",
      "kind": "concept",
      "label": "Voice-first knowledge worker",
      "definition": "Writes all day and wants to talk instead of type, to documents or to AI.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Default audience kind: consumer."
    },
    {
      "id": "icp:software-switcher",
      "kind": "concept",
      "label": "Software switcher",
      "definition": "Already uses or knows a paid tool and checks price and alternatives before paying.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Default audience kind: buyer."
    },
    {
      "id": "icp:small-team-tool-buyer",
      "kind": "concept",
      "label": "Small-team tool buyer",
      "definition": "Picks a tool for a team of 2 to 50 and needs admin, privacy and platform data.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Default audience kind: buyer."
    },
    {
      "id": "icp:developer-api-evaluator",
      "kind": "concept",
      "label": "Developer API evaluator",
      "definition": "Compares APIs on price, latency and accuracy.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Default audience kind: practitioner."
    },
    {
      "id": "icp:self-pay-medical-planner",
      "kind": "concept",
      "label": "Self-pay medical planner",
      "definition": "Pays out of pocket for a procedure and compares cost, safety and destination.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Default audience kind: consumer."
    },
    {
      "id": "icp:first-time-experience-seeker",
      "kind": "concept",
      "label": "First-time experience seeker",
      "definition": "Plans a first visit to a venue or activity and wants to avoid a bad first time.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Default audience kind: consumer."
    },
    {
      "id": "icp:gear-buyer-enthusiast",
      "kind": "concept",
      "label": "Gear-buying enthusiast",
      "definition": "Buys equipment for a hobby and wants a tested shortlist.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Default audience kind: consumer."
    },
    {
      "id": "icp:unmapped",
      "kind": "concept",
      "label": "Unmapped",
      "definition": "Placeholder for backfill; allowed in draft site files only.",
      "relation": "private",
      "status": "draft",
      "scheme": "icp:archetype",
      "note": "Not an archetype; replace before review."
    }
  ]
}