# homegymequipment.guide

Site grounding for agents without the homegymequipment.guide repository: its seven charter files, unchanged except that headings sit two levels lower and every term id the pinned version defines, in the frontmatter blocks too, is followed by its label from the pinned version. The YAML blocks are therefore for reading, not parsing; the repo files are the source.

- Domain: homegymequipment.guide
- Pins: editorial-charter@1.3.1, portfolio-icp@1.0.0
- Repo: 498965984aa747a8e5c21c898afcacce4675a100 (committed 2026-10-03T15:43:17-07:00)
- Built 2026-10-05T03:25:29+00:00
- Pages: https://taxonomy.tfw.bz/sites/homegymequipment.guide/

## BRAND.md

Version 1.0.1 · status draft · sha256 aafd6b2cad6f5e23107fb523482fe5a55d84a76ad800c6bc2765e066ce64b405

```yaml
charter: 1
profile: editorial-charter@1.3.1
domain: homegymequipment.guide
status: draft
reviewed_by: ""
version: 1.0.1
archetype: charter:brand-archetype-everyman (everyman)
secondary_archetype: charter:brand-archetype-sage (sage)
claims:
  - id: c1
    text: Each guide lists its sources with recorded access dates, so readers can check a specification against the manufacturer document for the exact model.
    basis: charter:claim-basis-documented (documented)
    source: about.manifest.json copy.summary150
  - id: c2
    text: The site makes no claim of hands-on equipment testing, coaching credentials or completed specialist review.
    basis: charter:claim-basis-documented (documented)
    source: about.manifest.json copy.summary150; VOICE.md section 6
```

### BRAND

#### Name and entity
Home Gym Equipment Guide (homegymequipment.guide), founded 2026 by Thomas Prommer. Entity home: https://homegymequipment.guide/en/about/ (`about.manifest.json`; the About page and schema are not wired to it yet). Pre-launch draft with noindex.

#### Promise
What to buy first, what to measure before you order, and what you will never use, for a home gym built in the right order.

#### Personality
The everyman, with a sage's habit of checking the spec sheet: a lifter in a garage reading equipment labels at night. Practical, blunt and safety-conscious. It puts measurements and intended use before shopping, and it never pretends to have tested gear it has not touched.

#### Visual pointers
`design/tokens.json` and the locked `DESIGN.md` (Garage Floor: charcoal surfaces, stencil headings, hazard-yellow accents). Brand kit in `brand/`, portal source in `brand-site/`.

#### Do / Don't
Do: start with measurements (ceiling height, floor depth, anchoring). Do: give build order and budget tiers. Do: cite the manufacturer spec for the exact model and NSCA or ACSM for technique.
Don't: say "we tested" or invent testers, authors or credentials. Don't: publish "best of" rankings without stated criteria. Don't: quote sample prices nobody verified.

## VOICE.md

Version 1.0.1 · status draft · sha256 cdb3e0690a35132a209b75989b8c720efd0c27f528c599213d5f82b556b3e3a3

```yaml
charter: 1
profile: editorial-charter@1.3.1
domain: homegymequipment.guide
status: draft
reviewed_by: ""
version: 1.0.1
register: charter:voice-register-practitioner (practitioner)
person: charter:voice-person-second (second person)
languages: [en, de, es, fr, pt]
addresses: [garage-gym-builders, small-space-starters, connected-fitness-weighers]
essence: The coach who tells you what to buy first, what to measure, and what you'll never use.
```

<!-- ASSUMED DEFAULT, 2026-09-17: recommended voice option 'a. Garage coach' from ~/reports/site-strategy/homegymequipment.guide.json, pending Tom's review in ~/reports/site-decisions/index.html. If Tom picks another voice this file is replaced. -->

### VOICE: homegymequipment.guide (Garage coach)

> Loaded by /humanizer (Step 0) and the content publishing gate (drafting Step 1 + humanizer Step 3). If absent, both fall back to generic mode.

#### 1. Identity & Register
- Voice owner / who speaks: homegymequipment.guide editorial, second person
- Register: practitioner
- Language/locale: en (US), imperial first with kg in brackets
- One-line essence: The coach who tells you what to buy first, what to measure, and what you'll never use.

#### 2. Audience
- Primary audience: intermediate (lifters building a garage gym)
- Reader's job-to-be-done: build a safe, useful home gym in the right order for the space and budget
- Assume they know: basic barbell lifts. Always explain: rack types, safety systems, flooring, ceiling height, plate and bar specs

#### 3. Tone Axes
- Formal ───●─── Casual
- Authority ●────── Peer
- Serious ─●───── Playful
- Concise ●────── Expansive
- Default editorial_track: factual

#### 4. Person, POV & Cadence
- Person: second person, imperative in steps
- Sentence rhythm: short declaratives; imperative checklists
- Paragraph length: 2 to 3 sentences
- Structural tics to keep: measure-first checklists; build order; three budget tiers as bands; safety line on every rack and bar page
- Structural tics to avoid: exact live prices; brand worship; 'best' without criteria

#### 5. Lexicon
- Preferred terms: power rack, half rack, squat stand, safety arms (spotter arms), J-hooks, footprint, ceiling clearance, bumper plates, flooring
- Banned phrases (beyond humanizer's generic list): "beast mode", "gains", "no excuses", "shred", "elite", "game-changer"
- Capitalization & spelling rules: Brand casing per manufacturer (Rogue, REP Fitness, Titan). Units: in, ft, lb, kg.
- Domain-jargon level: moderate; lifting terms used, equipment terms defined once

#### 6. E-E-A-T / Experience Claims
- Authentic experience this voice can claim: none yet. No "we tested", "in our experience" or invented authors, testers or credentials. Claims rest on cited manufacturer specs and authorities until a real byline exists.
- Named author + bio source: added later by a human (TBD). Do not invent one.
- Quantified credential for bios: TBD by the named author. Leave empty rather than inventing.
- Citation posture: Specs from manufacturer pages. Exercise technique and safety from reputable bodies (NSCA, ACSM), linked. Tax and company-status pages cite primary sources (IRS, Congress.gov, court filings).
- Original-data hooks this voice owns: space planner dimensions, budget build tables with price bands, rack comparison table from manufacturer specs
- "What I got wrong" angle: the build mistakes lifters report most: rack too tall for the ceiling, no flooring, buying machines before a rack

#### 7. Gold-Standard Examples
- Example A (proposal sample, /en/equipment/squat-rack-buyers-guide/; replace with a published paragraph once live): "Start with the rack, because everything else hangs off it. A power rack with safety arms lets you squat and bench heavy with nobody spotting you: miss a rep and the bar lands on the arms instead of on you. Before you buy, measure three things: ceiling height (you need room to stand up with the bar and press overhead, or skip overhead work inside the rack), floor depth for the bar plus plates, and whether the rack must be bolted down. A half rack saves floor space. A full four-post rack is the safer choice for heavy solo lifting."
  - Why on-voice: build order, measurements, safety reasoning, clear rack-type verdict
- Example B (proposal sample, /en/home-gym/): "Buy in this order: rack, barbell, plates, bench. That covers squat, bench, deadlift, press and rows. Add a pull-up bar and flooring next. Cardio machines and cable attachments come last, once you know what you actually train."
  - Why on-voice: ordered, compact, informational framing rather than 'best buys'

#### 8. Anti-References
- bro fitness influencer
- Amazon listing copy
- generic 'best home gym equipment 2026' farms

#### 9. Other languages
Voice is authored in English. Translations (DeepL, then native review) keep the same tone axes, with these register rules:
- de: du. German home gym and fitness media use du. Metric (kg, cm, m). Plate weights in kg first. Technique sources: NSCA/ACSM or German equivalents such as the DOSB where relevant, cited.
- es: tu. Metric, kg plates first.
- fr: tu for voice a, vous for voices b and c. Metric.
- pt: voce, Brazil-neutral. Metric.

## STRATEGY.md

Version 1.0.1 · status draft · sha256 acd376ad17502255ec0cf9909a8e757d0c57c6747d18eb2a6518f36c36f18d5e

```yaml
charter: 1
profile: editorial-charter@1.3.1
domain: homegymequipment.guide
status: draft
reviewed_by: ""
version: 1.0.1
mission_shape: charter:mission-shape-serve-x-to-achieve-y (serve X to achieve Y)
horizon: charter:horizon-12m (12 months)
positioning:
  primary: charter:positioning-axis-authority-depth (authority depth)
  secondary: [charter:positioning-axis-price-position (price position)]
audiences:
  - kind: charter:audience-kind-buyer (buyer)
    name: Garage gym builders
    segment: garage-gym-builders
    job_to_be_done: Choose a rack that fits the space and lifts, and plan the build order and budget tiers.
  - kind: charter:audience-kind-buyer (buyer)
    name: Small-space starters
    segment: small-space-starters
    job_to_be_done: Pick compact equipment that covers a full-body routine in a small room, and buy once.
  - kind: charter:audience-kind-buyer (buyer)
    name: Connected-fitness weighers
    segment: connected-fitness-weighers
    job_to_be_done: Compare a smart home gym against free weights and judge subscription and company risk.
profile_required: true
```

### STRATEGY

#### Mission
We help lifters building a garage or basement gym choose equipment that fits their space, training and budget, in the order they will actually need it.

#### Positioning
Authority depth first, through planning rather than testing: room measurements, rack types, build order and manufacturer specs for the exact model, each with a dated source. Price position second: three budget builds with price bands, for rack prices that run from $300 to $3,000. We concede hands-on testing to Garage Gym Reviews and similar sites, and we do not claim it.

#### Audiences
Garage gym builders are lifters, often barbell-trained, converting a garage or basement into a strength gym in stages over a year or more. Small-space starters want a compact setup in an apartment or spare room after cancelling a gym membership or moving. Connected-fitness weighers compare smart systems such as Tonal or Tempo against plates and worry about subscriptions and company risk.

#### Competitors
Testing-based review sites (Garage Gym Reviews and similar), retailer and brand content (Rogue and other direct-to-consumer brands), and generic "best home gym equipment" listicles. Source: briefs/strategy.md ICP b risks.

#### What we will not do
No claim of hands-on testing, and no invented authors, testers or credentials. No "best of" rankings without stated criteria. No unverified sample prices. No affiliate links, ad slots or listing fees until the owner confirms. Sources: VOICE.md section 6, PRODUCT.md anti-references, briefs/strategy.md.

#### Bets for the horizon
1. Ship the build-order, space-planning and rack-type guides as the core cluster (moves pageview_recorded, gsc_clicks).
2. Build the space planner and budget build tables as the reason to choose this site over testing sites (moves content_engaged).
3. Link each build step to verified retailer programs once confirmed (moves affiliate_clicked).

## AUDIENCE.md

Version 1.0.1 · status draft · sha256 4c246b8edd4aa7eb8ff18bf724a5f57ff077887695ea39a04dae9dba49f7a102

```yaml
charter: 1
profile: editorial-charter@1.3.1
domain: homegymequipment.guide
status: draft
reviewed_by: ""
version: 1.0.1
segments:
  - slug: garage-gym-builders
    name: Garage gym builders
    kind: charter:audience-kind-buyer (buyer)
    archetype: icp:gear-buyer-enthusiast (Gear-buying enthusiast)
    priority: charter:segment-priority-primary (primary)
    job_to_be_done: Choose a rack that fits the space and lifts, and plan the build order and budget tiers.
    funnel_stages: [charter:funnel-stage-consideration (consideration), charter:funnel-stage-decision (decision)]
    languages: [en]
    regions: [US, CA]
    demographics:
      age_bands: [charter:age-band-25-34 (25 to 34), charter:age-band-35-44 (35 to 44), charter:age-band-45-54 (45 to 54)]
    pains:
      - Ceiling height and floor anchoring.
      - Rack prices spread from 300 to 3,000 dollars.
      - Brand hype from review sites.
    channels: [charter:channel-organic-search (organic search), charter:channel-social-video (social video)]
    size_signal: {metric: monthly_searches, value: 81800, unit: count}
    evidence:
      default: {basis: charter:evidence-basis-assumed (assumed), source: "agent draft 2026-10-03 from briefs/strategy.md ICP b (assumed default 2026-09-17, pending Tom's review)", as_of: 2026-10-03}
      size_signal: {basis: charter:evidence-basis-researched (researched), source: "~/reports/site-strategy/homegymequipment.guide.json icp.options[b].size_signal ('about 81,800 monthly searches (en)')", as_of: 2026-09-17}
      demographics: {basis: charter:evidence-basis-researched (researched), source: "~/reports/site-strategy/homegymequipment.guide.json icp.options[b].who ('commonly 25 to 50')", as_of: 2026-09-17}
      regions: {basis: charter:evidence-basis-assumed (assumed), source: "agent assumption 2026-10-03 from VOICE.md section 1 (en-US, imperial first)", as_of: 2026-10-03}

  - slug: small-space-starters
    name: Small-space starters
    kind: charter:audience-kind-buyer (buyer)
    archetype: icp:gear-buyer-enthusiast (Gear-buying enthusiast)
    priority: charter:segment-priority-secondary (secondary)
    job_to_be_done: Pick compact equipment that covers a full-body routine in a small room, and buy once.
    funnel_stages: [charter:funnel-stage-awareness (awareness), charter:funnel-stage-consideration (consideration), charter:funnel-stage-decision (decision)]
    languages: [en]
    regions: [US, CA, GB, AU]
    pains:
      - Limited floor space and ceiling.
      - Noise for neighbours.
    channels: [charter:channel-organic-search (organic search)]
    size_signal: {metric: monthly_searches, value: 65400, unit: count}
    evidence:
      default: {basis: charter:evidence-basis-assumed (assumed), source: "agent draft 2026-10-03 from ~/reports/site-strategy/homegymequipment.guide.json icp.options[a] (not the recommended ICP)", as_of: 2026-10-03}
      size_signal: {basis: charter:evidence-basis-researched (researched), source: "~/reports/site-strategy/homegymequipment.guide.json icp.options[a].size_signal ('about 65,400 monthly searches (en)')", as_of: 2026-09-17}

  - slug: connected-fitness-weighers
    name: Connected-fitness weighers
    kind: charter:audience-kind-buyer (buyer)
    archetype: icp:unmapped (Unmapped)  # closest is icp:software-switcher (Software switcher) (subscription risk), but the purchase is hardware
    priority: charter:segment-priority-watch (watch)
    job_to_be_done: Compare a smart home gym against free weights and judge subscription and company risk.
    funnel_stages: [charter:funnel-stage-consideration (consideration)]
    languages: [en]
    regions: [US]
    channels: [charter:channel-organic-search (organic search)]
    evidence:
      default: {basis: charter:evidence-basis-assumed (assumed), source: "agent draft 2026-10-03 from ~/reports/site-strategy/homegymequipment.guide.json icp.options[c] (no measured volume on planned pages)", as_of: 2026-10-03}
```

### AUDIENCE

#### Garage gym builders
Lifters, often barbell-trained and commonly 25 to 50, converting a garage or basement into a strength gym with rack, bar, plates and bench, building in stages over a year or more. Triggered by gym costs, crowding or a house move. Source: briefs/strategy.md ICP b.

#### Small-space starters
Apartment or spare-room exercisers, often gym quitters or new parents, who want adjustable dumbbells, a bench and bands that fit a small room without bothering the neighbours. Source: site-strategy report ICP a.

#### Connected-fitness weighers
Higher-budget buyers comparing smart home gyms (Tonal, Tempo, Forme, Speediance) with free weights and wary of subscription and company risk. A watch segment: no measured volume on planned pages. Source: site-strategy report ICP c.

#### Excluded audiences
Not written for: commercial gym fit-outs, readers looking for training programmes or coaching, and minors. Source: STRATEGY.md section What we will not do and PRODUCT.md.

## MONETIZATION.md

Version 1.1.2 · status draft · sha256 da4f3077976e265e688f356dca53949f5fd618fdb39d606cb2563ff5f46b3f83

```yaml
charter: 1
profile: editorial-charter@1.3.1
domain: homegymequipment.guide
status: draft
reviewed_by: ""
version: 1.1.2
revenue_lines:
  - slug: affiliate-rogue
    name: Rogue Fitness affiliate, build guides
    type: charter:revenue-type-affiliate (affiliate)
    partner: {name: Rogue Fitness, entity: null, program_url: "https://support.roguefitness.com/hc/en-us/articles/48180736139796-Rogue-Fitness-Affiliate-Program"}
    program_status: charter:program-status-published (published)
    commission_model: charter:commission-model-revshare-percent (revenue share)
    placements: [charter:placement-type-inline-link (inline link), charter:placement-type-table-row (table row)]
    segments: [garage-gym-builders]
    kpi_key: affiliate_clicked
    status: charter:revenue-status-idea (idea)
    share_band: charter:revenue-share-band-major (major)
    start_trigger: Owner confirms; links go in build-order and budget-build guides only
    evidence:
      default: {basis: charter:evidence-basis-assumed (assumed), source: "briefs/strategy.md Monetization a and Sources (program pages read 2026-09-17)", as_of: 2026-09-17}
      share_band: {basis: charter:evidence-basis-assumed (assumed), source: "agent assumption 2026-10-03, no revenue model in research", as_of: 2026-10-03}

  - slug: affiliate-amazon-associates
    name: Amazon Associates, build guides
    type: charter:revenue-type-affiliate (affiliate)
    partner: {name: Amazon, entity: null, program_url: "https://partnernet.amazon.de/help/node/topic/GRXPHT8U84RAYDXZ"}
    network: Amazon Associates
    program_status: charter:program-status-published (published)
    commission_model: charter:commission-model-revshare-percent (revenue share)
    placements: [charter:placement-type-inline-link (inline link), charter:placement-type-table-row (table row)]
    segments: [garage-gym-builders, small-space-starters]
    kpi_key: affiliate_clicked
    status: charter:revenue-status-idea (idea)
    share_band: charter:revenue-share-band-major (major)
    start_trigger: Owner confirms
    evidence:
      default: {basis: charter:evidence-basis-assumed (assumed), source: "briefs/strategy.md Monetization a and Sources (program pages read 2026-09-17)", as_of: 2026-09-17}
      share_band: {basis: charter:evidence-basis-assumed (assumed), source: "agent assumption 2026-10-03", as_of: 2026-10-03}
```

### MONETIZATION

#### Revenue model
Equipment affiliate links inside informational build guides: each step of the build (rack, bar, plates, bench, flooring) and each item of the three budget builds links to a retailer, through the Rogue Fitness program and Amazon Associates. Other direct-to-consumer brands are added only after their programs are verified. Nothing is live until the owner confirms (briefs/strategy.md). The strategy brief is an assumed default pending review, and no affiliate program is integrated in the site, so both lines are ideas. Time to revenue is about 6 to 12 months.

#### Disclosure rules
A disclosure sits near every affiliate link (FTC 16 CFR 255). No link implies hands-on testing. "Best of" rankings, if any, state their criteria.

#### Not monetised
No display ads and no own digital products in this plan (strategy options b and c were not chosen). No paid placement in comparisons. Technique and safety content carries no affiliate links.

#### Rogue Fitness affiliate, build guides
An idea. The program page was read during strategy research. Rogue pays out once the balance reaches 100 dollars via PayPal. No commission copy on the site until the program is verified.

#### Amazon Associates, build guides
An idea for items Rogue does not carry and for the small-space builds. The program page read was the German Associates help page; the US program terms still need reading before launch.

## KPI.md

Version 1.0.1 · status draft · sha256 a4d5d4cbb4e90163ace46b7c11093669402a78b9ad97c6e4338fd629746b3c51

```yaml
charter: 1
profile: editorial-charter@1.3.1
domain: homegymequipment.guide
status: draft
reviewed_by: ""
version: 1.0.1
template: charter:kpi-template-editorial-traffic (editorial traffic)
template_override: ""
kpis:
  - {key: pageview_recorded, role: charter:kpi-role-primary (primary)}
  - {key: gsc_clicks, role: charter:kpi-role-secondary (secondary)}
  - {key: gsc_impressions, role: charter:kpi-role-secondary (secondary)}
  - {key: avg_position, role: charter:kpi-role-secondary (secondary)}
  - {key: content_engaged, role: charter:kpi-role-secondary (secondary)}
  - {key: newsletter_subscribed, role: charter:kpi-role-secondary (secondary)}
  - {key: affiliate_clicked, role: charter:kpi-role-secondary (secondary)}
  - {key: crawl_errors, role: charter:kpi-role-guardrail (guardrail)}
  - {key: pages_indexed, role: charter:kpi-role-guardrail (guardrail)}
catalog_sha: 4304fc97e9ac457725bdc25dcbb724c36257a707cbb3c237b69cd3e7ba04ac39
```

### KPI

#### Why these metrics
pageview_recorded is the primary, as the editorial-traffic template sets it. affiliate_clicked is the closest measure of the planned revenue and could become the primary once links go live (that would need a template_override). gsc_clicks, gsc_impressions and avg_position show search reach against testing sites after the noindex comes off. content_engaged shows whether readers use the long build guides and the planner. newsletter_subscribed comes from the template; there is no newsletter form yet. crawl_errors and pages_indexed are the guardrails.

#### Reading guide
Before launch every search metric is zero by design. After launch, read weekly pageview_recorded against the `(site)` target in kpi-mgmt once one is entered, and affiliate_clicked per thousand pageviews on the build guides once links are live.

#### Review cadence
Monthly until launch, then quarterly against the 12-month bets in STRATEGY.md.

## taxonomy/binding.yaml

Version 1.1.1 · status draft · sha256 21278a6d3a96880b347179fbc2c1ec010bde1654234ee82b5e68d1dbc5b74499

```yaml
charter: 1
profile: editorial-charter@1.3.1
domain: homegymequipment.guide
status: draft
reviewed_by: ""
version: 1.1.1
iab_content: ["iab:483", "iab:274", "iab:223"]
icp_profile: portfolio-icp@1.0.0
content_profile: null
languages: [en, de, es, fr, pt]
regions: [US, CA, GB, AU, DE, FR, ES, BR]
```