{ "schema_version": 1, "version": "1.2.0", "profile": "sbc", "label": "Solo Billionaire Club", "extends": "wtf-core", "reuses": [ "fin", "sys" ], "source": "https://taxonomy.tfw.bz/vocabularies/sbc-profile.v1.json", "classes": [ { "id": "sbc:Founder", "label": "Founder", "definition": "A person tracked by SBC as the operator/owner of one or more claimed businesses, carrying SBC-specific properties (team constellation, solo-claim status) that plain fw:Person does not.", "relation": "narrow", "fleet_relation": "rdfs:subClassOf", "fleet_ref": "fw:Person", "properties": [ { "id": "sbc:teamConstellation", "range": "sbc:team-constellation (concept)", "cardinality": "0..1", "relation": "private" }, { "id": "sbc:claimsSoloPublicly", "range": "boolean", "cardinality": "0..1", "relation": "private" }, { "id": "fw:owns", "range": "sbc:Business", "cardinality": "0..n", "relation": "reuse", "fleet_ref": "fw:owns" }, { "id": "fw:coFounderOf", "range": "sbc:Business", "cardinality": "0..n", "relation": "reuse", "fleet_ref": "fw:coFounderOf" }, { "id": "schema:sameAs", "range": "xsd:anyURI", "cardinality": "0..n", "relation": "reuse", "fleet_ref": "schema:sameAs" }, { "id": "sbc:archetype", "range": "sbc:founder-archetype (concept)", "cardinality": "1..2", "relation": "private" }, { "id": "sbc:operatesVenture", "range": "sbc:Business", "cardinality": "0..n", "relation": "private", "note": "Distinct ventures operated by this founder, inverse of sbc:operatedBy." } ] }, { "id": "sbc:Business", "label": "Business", "definition": "A company, product, or revenue-generating venture claimed by one or more sbc:Founder instances, classified by business model, revenue model, target market, and acquisition channels.", "relation": "narrow", "fleet_relation": "rdfs:subClassOf", "fleet_ref": "fw:Organization", "properties": [ { "id": "sbc:businessModel", "range": "sbc:business-model (concept)", "cardinality": "1", "relation": "private" }, { "id": "sbc:revenueModel", "range": "sbc:revenue-model (concept)", "cardinality": "1..n", "relation": "private" }, { "id": "sbc:targetMarket", "range": "sbc:target-market (concept)", "cardinality": "0..n", "relation": "private" }, { "id": "sbc:hasAcquisitionChannel", "range": "sbc:acquisition-channel (concept)", "cardinality": "0..n", "relation": "private", "note": "Modeled on fw:hasFunction's multi-valued SystemProduct/Instance -> Concept pattern, but minted locally because domain (fw:Organization, not SystemProduct/SystemInstance) doesn't match fw:hasFunction's declared domain." }, { "id": "sbc:businessStatus", "range": "string literal: active | sold | shut-down | paused", "cardinality": "1", "relation": "private", "note": "String literal per house style, not a concept scheme -- lifecycle status, not controlled vocabulary shared across profiles." }, { "id": "sbc:launchedDate", "range": "xsd:gYearMonth", "cardinality": "0..1", "relation": "private" }, { "id": "sbc:industryServed", "range": "sbc:industry (concept)", "cardinality": "1..2", "relation": "private", "note": "Not sbc:industry, which is the scheme ID." }, { "id": "sbc:growthEngine", "range": "sbc:growth-engine (concept)", "cardinality": "1", "relation": "private" }, { "id": "sbc:offerForm", "range": "sbc:offer-form (concept)", "cardinality": "1", "relation": "private", "note": "Derived from sbc:businessModel through the sbc:offer-form roll-up and stored for query speed." }, { "id": "sbc:ventureId", "range": "string", "cardinality": "0..1", "relation": "private", "note": "Stable product identity. One separately identifiable site, product or service, independent of its operator or parent company." }, { "id": "sbc:ventureWebsite", "range": "xsd:anyURI", "cardinality": "0..1", "relation": "private", "note": "The canonical website for the individual venture." }, { "id": "sbc:operatedBy", "range": "sbc:Founder", "cardinality": "0..n", "relation": "private", "note": "Tracked operators of this venture. Does not imply sole ownership or attribute portfolio revenue." }, { "id": "sbc:parentBusiness", "range": "sbc:Business", "cardinality": "0..1", "relation": "private", "note": "Optional legal company or parent business. The parent and venture are not interchangeable revenue scopes." } ] }, { "id": "sbc:RevenueClaim", "label": "Revenue Claim", "definition": "An asserted figure (MRR, ARR, profit, etc.) about an sbc:Business at a point in time, carrying its own verification evidence. Mirrors how fin:FinancialAccount subclasses fw:Entity directly rather than WorkItem or ContentAsset, because a claim is a factual assertion record, not a task or piece of editorial content.", "relation": "narrow", "fleet_relation": "rdfs:subClassOf", "fleet_ref": "fw:Entity", "properties": [ { "id": "sbc:aboutBusiness", "range": "sbc:Business", "cardinality": "1", "relation": "private" }, { "id": "sbc:reportsMetric", "range": "sbc:claim-metric (concept)", "cardinality": "1", "relation": "private" }, { "id": "sbc:amount", "range": "xsd:decimal + currency", "cardinality": "0..1", "relation": "private", "note": "Empty when only a tier/range is disclosed, not a figure." }, { "id": "sbc:asOf", "range": "xsd:date", "cardinality": "1", "relation": "private" }, { "id": "sbc:grade", "range": "sbc:claim-verification (concept)", "cardinality": "1", "relation": "private", "note": "The strongest grade supported by current evidence. Evidence older than 12 months lowers it one step." }, { "id": "sbc:verifiedBy", "range": "sbc:VerificationEvidence", "cardinality": "0..n", "relation": "private" }, { "id": "sbc:claimScope", "range": "string literal: venture | portfolio", "cardinality": "0..1", "relation": "private", "note": "Venture claims identify one distinct product through sbc:aboutBusiness. Portfolio totals must not be split or copied into product MRR." }, { "id": "sbc:checkedAt", "range": "xsd:date", "cardinality": "0..1", "relation": "private", "note": "Date the source was checked, distinct from the date of its financial metric." } ] }, { "id": "sbc:VerificationEvidence", "label": "Verification Evidence", "definition": "An artifact or access grant (API key, dashboard link, screenshot, attestation) that supports an sbc:RevenueClaim at a stated strength level.", "relation": "narrow", "fleet_relation": "rdfs:subClassOf", "fleet_ref": "fw:DigitalAsset", "properties": [ { "id": "sbc:evidenceKind", "range": "sbc:claim-verification | sbc:supporting-evidence (concept)", "cardinality": "1", "relation": "private", "note": "A grade concept when the evidence substantiates revenue; a supporting-evidence concept when it only corroborates plausibility." }, { "id": "fw:usesSystem", "range": "fw:SystemInstance", "cardinality": "0..1", "relation": "reuse", "fleet_ref": "fw:usesSystem", "note": "Used when the evidence is a system-mediated read grant, such as a sys:gsc property access. Absent for screenshots, press, dashboards and attestations." }, { "id": "sbc:capturedAt", "range": "xsd:date", "cardinality": "1", "relation": "private" }, { "id": "sbc:sourceUrl", "range": "xsd:anyURI", "cardinality": "0..1", "relation": "private" } ] }, { "id": "sbc:RaceEntry", "label": "Race Entry", "definition": "A founder or business's tracked placement in an SBC leaderboard/race, moving through a lifecycle the way an opportunity moves through a client board. Mirrors cb:Opportunity subclassing fw:WorkItem for the same reason: it is a trackable item with state, not a static classification.", "relation": "narrow", "fleet_relation": "rdfs:subClassOf", "fleet_ref": "fw:WorkItem", "properties": [ { "id": "sbc:enteredBy", "range": "sbc:Founder | sbc:Business", "cardinality": "1", "relation": "private" }, { "id": "sbc:raceTier", "range": "sbc:race-tier (concept)", "cardinality": "1", "relation": "private" }, { "id": "sbc:rank", "range": "xsd:integer", "cardinality": "0..1", "relation": "private" }, { "id": "sbc:asOf", "range": "xsd:date", "cardinality": "1", "relation": "private" } ] } ], "concept_schemes": [ { "id": "sbc:business-model", "label": "Business model", "definition": "How the business is structured to make money -- the shape of the offer, not how it charges (see sbc:revenue-model) or who it sells to (see sbc:target-market).", "relation": "private", "concepts": [ { "id": "sbc:business-model-saas", "label": "SaaS", "definition": "Hosted software sold as a recurring subscription product.", "relation": "private" }, { "id": "sbc:business-model-micro-saas", "label": "Micro-SaaS", "definition": "A small, narrowly-scoped SaaS product, typically solo-built and solo-maintained.", "relation": "private" }, { "id": "sbc:business-model-ai-wrapper", "label": "AI wrapper", "definition": "A product whose core value is a thin, purpose-built interface over a third-party foundation model API.", "relation": "private" }, { "id": "sbc:business-model-agency", "label": "Agency", "definition": "A services business delivering custom work for clients under an agency structure.", "relation": "private" }, { "id": "sbc:business-model-productized-service", "label": "Productized service", "definition": "A human-delivered service sold with fixed scope and fixed pricing, packaged like a product.", "relation": "private" }, { "id": "sbc:business-model-ecommerce", "label": "E-commerce", "definition": "Sells physical or digital goods directly to consumers online.", "relation": "private" }, { "id": "sbc:business-model-dropshipping", "label": "Dropshipping", "definition": "E-commerce where the seller never holds inventory; a third party fulfills orders.", "relation": "private" }, { "id": "sbc:business-model-amazon-fba", "label": "Amazon FBA", "definition": "Products sold on Amazon and fulfilled through Fulfillment by Amazon.", "relation": "private" }, { "id": "sbc:business-model-info-product", "label": "Info product", "definition": "Sells packaged knowledge (guides, templates, paid newsletters) as a standalone digital good.", "relation": "private" }, { "id": "sbc:business-model-course", "label": "Course", "definition": "Sells structured, typically video-led educational content.", "relation": "private" }, { "id": "sbc:business-model-community", "label": "Community", "definition": "Sells paid access to a member community as the core product.", "relation": "private" }, { "id": "sbc:business-model-newsletter-media", "label": "Newsletter / media", "definition": "A media property whose core product is a distributed newsletter or publication.", "relation": "private" }, { "id": "sbc:business-model-content-sites-seo", "label": "Content sites / SEO", "definition": "A network or portfolio of content sites monetized primarily through organic search traffic.", "relation": "private" }, { "id": "sbc:business-model-marketplace", "label": "Marketplace", "definition": "Connects two or more sides of a transaction and takes a cut or fee.", "relation": "private" }, { "id": "sbc:business-model-directory", "label": "Directory", "definition": "A curated listing product monetized by placement, subscription, or lead fees.", "relation": "private" }, { "id": "sbc:business-model-templates-boilerplates", "label": "Templates / boilerplates", "definition": "Sells reusable code, design, or document templates as the product.", "relation": "private" }, { "id": "sbc:business-model-affiliate", "label": "Affiliate business", "definition": "A business built primarily to earn affiliate commissions by referring buyers to other products.", "relation": "private" }, { "id": "sbc:business-model-app-mobile", "label": "Mobile app", "definition": "A native or cross-platform mobile application is the core product.", "relation": "private" }, { "id": "sbc:business-model-chrome-extension", "label": "Browser extension", "definition": "A browser extension is the core product.", "relation": "private" }, { "id": "sbc:business-model-api", "label": "API", "definition": "Sells programmatic access to data or functionality as the core product.", "relation": "private" }, { "id": "sbc:business-model-other", "label": "Other business model", "definition": "Catch-all for a business model not covered above; a free-text label accompanies the assignment.", "relation": "private" } ] }, { "id": "sbc:revenue-model", "label": "Revenue model", "definition": "How the business charges money for what it sells. Distinct from fin: money-movement vocabulary (fin:bank-transfer, fin:hosted-payment-link, etc.), which describes how a payment is executed once a charge exists -- not what kind of commercial arrangement generated it. fin:Subscription (a class describing a recurring commitment as a record) and sbc:revenue-model-subscription (a concept classifying a business's monetization strategy) describe the same underlying idea at different layers (instance/record vs. controlled vocabulary/classification), so this concept is kept local rather than mapped as a narrowing of a class.", "relation": "private", "concepts": [ { "id": "sbc:revenue-model-subscription", "label": "Subscription", "definition": "Recurring, typically monthly or annual, billing for continued access.", "relation": "private" }, { "id": "sbc:revenue-model-one-time", "label": "One-time purchase", "definition": "A single charge for permanent or lifetime access to a fixed deliverable.", "relation": "private" }, { "id": "sbc:revenue-model-usage-based", "label": "Usage-based", "definition": "Billing scales with metered consumption (API calls, seats-active, credits used).", "relation": "private" }, { "id": "sbc:revenue-model-ads", "label": "Advertising", "definition": "Revenue from selling attention or placement to advertisers.", "relation": "private" }, { "id": "sbc:revenue-model-sponsorship", "label": "Sponsorship", "definition": "Revenue from a paid sponsor backing content, an episode, or an issue.", "relation": "private" }, { "id": "sbc:revenue-model-affiliate", "label": "Affiliate commission", "definition": "Revenue earned as a commission for referring a buyer to someone else's product.", "relation": "private" }, { "id": "sbc:revenue-model-services-retainer", "label": "Services retainer", "definition": "A recurring fee for ongoing service delivery, billed like a subscription but for labor.", "relation": "private" }, { "id": "sbc:revenue-model-transaction-fee", "label": "Transaction fee", "definition": "A per-transaction cut taken on money moving through the platform.", "relation": "private" }, { "id": "sbc:revenue-model-lifetime-deal", "label": "Lifetime deal", "definition": "A one-time payment marketed explicitly as permanent access, often sold through a deal platform.", "relation": "private" }, { "id": "sbc:revenue-model-mixed", "label": "Mixed", "definition": "No single revenue model dominates; the business combines two or more materially.", "relation": "private" } ] }, { "id": "sbc:target-market", "label": "Target market", "definition": "Who the business primarily sells to.", "relation": "private", "concepts": [ { "id": "sbc:target-market-b2b-smb", "label": "B2B - SMB", "definition": "Sells to small and medium businesses.", "relation": "private" }, { "id": "sbc:target-market-b2b-enterprise", "label": "B2B - enterprise", "definition": "Sells to large organizations with enterprise procurement.", "relation": "private" }, { "id": "sbc:target-market-b2c", "label": "B2C", "definition": "Sells directly to individual consumers.", "relation": "private" }, { "id": "sbc:target-market-prosumer", "label": "Prosumer", "definition": "Sells to power-user individuals who buy like consumers but use the product professionally.", "relation": "private" }, { "id": "sbc:target-market-creators", "label": "Creators", "definition": "Sells to independent content creators.", "relation": "private" }, { "id": "sbc:target-market-developers", "label": "Developers", "definition": "Sells to software engineers as the primary buyer/user.", "relation": "private" }, { "id": "sbc:target-market-indie-hackers", "label": "Indie hackers", "definition": "Sells to solo/small-team independent builders as the primary buyer.", "relation": "private" }, { "id": "sbc:target-market-marketers", "label": "Marketers", "definition": "Sells to marketing professionals as the primary buyer.", "relation": "private" }, { "id": "sbc:target-market-agencies", "label": "Agencies", "definition": "Sells to agencies as the primary buyer.", "relation": "private" }, { "id": "sbc:target-market-ecommerce-sellers", "label": "E-commerce sellers", "definition": "Sells to people who run online stores as the primary buyer.", "relation": "private" }, { "id": "sbc:target-market-other", "label": "Other target market", "definition": "Catch-all for a target market not covered above; a free-text label accompanies the assignment.", "relation": "private" } ] }, { "id": "sbc:acquisition-channel", "label": "Acquisition channel", "definition": "How the business or founder attracts customers/attention. This classifies a founder's public growth activity for their own business, a different domain from loop:business-category (which classifies our internal automation workflows) or sys:discoverability functions (which classify shared products like GA4/GSC we operate) -- kept local rather than mapped to either.", "relation": "private", "concepts": [ { "id": "sbc:acquisition-channel-x-build-in-public", "label": "Build in public on X", "definition": "Grows through public, transparent progress-sharing on X/Twitter.", "relation": "private" }, { "id": "sbc:acquisition-channel-seo", "label": "SEO", "definition": "Grows through organic search visibility for a small number of high-intent pages.", "relation": "private" }, { "id": "sbc:acquisition-channel-programmatic-seo", "label": "Programmatic SEO", "definition": "Grows through a large, templated set of search-targeted pages generated at scale.", "relation": "private" }, { "id": "sbc:acquisition-channel-paid-ads", "label": "Paid ads", "definition": "Grows through paid advertising placements.", "relation": "private" }, { "id": "sbc:acquisition-channel-affiliates", "label": "Affiliate program", "definition": "Grows by recruiting others to refer buyers for a commission.", "relation": "private" }, { "id": "sbc:acquisition-channel-product-hunt", "label": "Product Hunt", "definition": "Grows through launches on Product Hunt.", "relation": "private" }, { "id": "sbc:acquisition-channel-youtube", "label": "YouTube", "definition": "Grows through a YouTube channel.", "relation": "private" }, { "id": "sbc:acquisition-channel-linkedin", "label": "LinkedIn", "definition": "Grows through LinkedIn posting/outreach.", "relation": "private" }, { "id": "sbc:acquisition-channel-newsletter", "label": "Newsletter", "definition": "Grows through a personally-run email newsletter.", "relation": "private" }, { "id": "sbc:acquisition-channel-cold-email", "label": "Cold email", "definition": "Grows through direct, unsolicited outbound email.", "relation": "private" }, { "id": "sbc:acquisition-channel-marketplaces", "label": "Marketplaces", "definition": "Grows by listing on a third-party marketplace's built-in demand.", "relation": "private" }, { "id": "sbc:acquisition-channel-word-of-mouth", "label": "Word of mouth", "definition": "Grows primarily through unprompted referral between users.", "relation": "private" }, { "id": "sbc:acquisition-channel-launch-directories", "label": "Launch directories", "definition": "Grows through submission to startup/tool launch directories.", "relation": "private" } ] }, { "id": "sbc:team-constellation", "label": "Team constellation", "definition": "The shape of the people behind a business. Concept values summarize the pattern of fw:coFounderOf and fw:memberOf edges attached to the founder/business rather than restating them; the edges themselves are reused, not re-modeled here.", "relation": "private", "concepts": [ { "id": "sbc:team-constellation-solo", "label": "Solo", "definition": "One person, no cofounders, no contractors.", "relation": "private" }, { "id": "sbc:team-constellation-solo-contractors", "label": "Solo + contractors", "definition": "One owner/operator with paid contractors, no cofounders.", "relation": "private" }, { "id": "sbc:team-constellation-solo-va", "label": "Solo + VA", "definition": "One owner/operator with virtual-assistant support, no cofounders.", "relation": "private" }, { "id": "sbc:team-constellation-cofounders-2", "label": "Two cofounders", "definition": "Exactly two people hold a fw:coFounderOf relation to the business.", "relation": "private" }, { "id": "sbc:team-constellation-cofounders-3plus", "label": "Three or more cofounders", "definition": "Three or more people hold a fw:coFounderOf relation to the business.", "relation": "private" }, { "id": "sbc:team-constellation-small-team", "label": "Small team (2-10)", "definition": "A staffed team of 2 to 10 people beyond the founder(s).", "relation": "private" }, { "id": "sbc:team-constellation-team-11plus", "label": "Team (11+)", "definition": "A staffed team of 11 or more people beyond the founder(s).", "relation": "private" }, { "id": "sbc:team-constellation-unknown", "label": "Unknown", "definition": "Team shape has not been established from any source.", "relation": "private" } ] }, { "id": "sbc:claim-verification", "label": "Claim verification level", "definition": "The grade of a revenue claim: how strongly its figure is substantiated. Ordered weakest to strongest; the leaderboard band narrows as the grade rises. Search Console access is not a grade (see sbc:supporting-evidence).", "relation": "private", "ordered": "weakest to strongest", "concepts": [ { "id": "sbc:claim-verification-self-reported-text", "label": "Self-reported text", "definition": "The founder states the figure in words, with no corroborating artifact.", "relation": "private", "order": 1, "notation": [ "self-reported-text", "unverified" ] }, { "id": "sbc:claim-verification-self-reported-screenshot", "label": "Self-reported screenshot", "definition": "The founder publishes a screenshot of a revenue dashboard. The image is unverifiable at source.", "relation": "private", "order": 2, "notation": [ "self-reported-screenshot", "screenshot" ] }, { "id": "sbc:claim-verification-press-reported", "label": "Press-reported", "definition": "An independent press or media outlet reports the figure.", "relation": "private", "order": 3, "notation": [ "press-reported" ] }, { "id": "sbc:claim-verification-public-dashboard", "label": "Public dashboard", "definition": "A live, publicly accessible dashboard published by the business shows the metric.", "relation": "private", "order": 4, "notation": [ "public-dashboard" ] }, { "id": "sbc:claim-verification-payment-processor", "label": "Payment-processor verified", "definition": "The figure is read at source from Stripe, Paddle or Lemon Squeezy, through a restricted read-only key granted to the verifier or a TrustMRR connection.", "relation": "private", "order": 5, "notation": [ "trustmrr", "stripe-readonly" ], "note": "TrustMRR is a Stripe-connected read verification, so it shares this grade rather than forming its own." }, { "id": "sbc:claim-verification-open-banking", "label": "Open banking", "definition": "Monthly inflows are read from a read-only open-banking account-information consent with any provider, or from a redacted bank statement.", "relation": "private", "order": 6, "notation": [ "open-banking" ], "note": "Broader than fin:plaid-sync (Plaid only), so it is private rather than a narrowing." }, { "id": "sbc:claim-verification-accountant-attestation", "label": "Accountant attestation", "definition": "A named, credentialed accountant signs a letter stating revenue for a named period.", "relation": "private", "order": 7, "notation": [ "accountant-attestation", "accountant-letter" ], "note": "Private, not a narrowing of fin:manual-entry, which describes internal operator entries in finance-mgmt." } ] }, { "id": "sbc:supporting-evidence", "label": "Supporting evidence", "definition": "Evidence that raises confidence in a revenue claim's plausibility but never grades a revenue figure by itself.", "relation": "private", "concepts": [ { "id": "sbc:supporting-evidence-gsc-readonly", "label": "Search Console read access", "definition": "Read-only Google Search Console access to the business's domain, granted to a verifier. Evidences traffic, not revenue.", "relation": "private", "notation": [ "gsc-readonly" ], "note": "Concepts cannot skos:broadMatch a fw:SystemProduct, so the link to sys:gsc is made at the instance layer: the sbc:VerificationEvidence record uses fw:usesSystem." }, { "id": "sbc:supporting-evidence-registry-match", "label": "Registry match", "definition": "The business and founder match a public company registry record (name, officers, status). Evidences who owns the business, not its revenue.", "relation": "private", "notation": [ "registry-match" ] } ] }, { "id": "sbc:claim-metric", "label": "Claim metric", "definition": "Which figure a revenue claim reports.", "relation": "private", "concepts": [ { "id": "sbc:claim-metric-mrr", "label": "MRR", "definition": "Monthly recurring revenue.", "relation": "private" }, { "id": "sbc:claim-metric-arr", "label": "ARR", "definition": "Annual recurring revenue.", "relation": "private" }, { "id": "sbc:claim-metric-monthly-revenue", "label": "Monthly revenue", "definition": "Total revenue in a calendar month, not necessarily recurring.", "relation": "private" }, { "id": "sbc:claim-metric-profit", "label": "Profit", "definition": "Revenue less costs for a stated period.", "relation": "private" }, { "id": "sbc:claim-metric-lifetime", "label": "Lifetime", "definition": "Cumulative revenue or profit since inception.", "relation": "private" }, { "id": "sbc:claim-metric-exit", "label": "Exit", "definition": "A sale price realized on acquisition of the business.", "relation": "private" } ] }, { "id": "sbc:tip-category", "label": "Tip category", "definition": "What kind of advice a founder tip falls under.", "relation": "private", "concepts": [ { "id": "sbc:tip-category-distribution", "label": "Distribution", "definition": "Advice about getting the product in front of people.", "relation": "private" }, { "id": "sbc:tip-category-pricing", "label": "Pricing", "definition": "Advice about setting or changing price.", "relation": "private" }, { "id": "sbc:tip-category-product", "label": "Product", "definition": "Advice about what to build or how to build it.", "relation": "private" }, { "id": "sbc:tip-category-seo", "label": "SEO", "definition": "Advice specific to organic search growth.", "relation": "private" }, { "id": "sbc:tip-category-ai-leverage", "label": "AI leverage", "definition": "Advice about using AI tools to do more with less headcount.", "relation": "private" }, { "id": "sbc:tip-category-hiring", "label": "Hiring", "definition": "Advice about bringing on contractors or staff.", "relation": "private" }, { "id": "sbc:tip-category-mindset", "label": "Mindset", "definition": "Advice about founder psychology, motivation, or decision-making habits.", "relation": "private" }, { "id": "sbc:tip-category-launch", "label": "Launch", "definition": "Advice about launching a product or feature.", "relation": "private" }, { "id": "sbc:tip-category-retention", "label": "Retention", "definition": "Advice about keeping existing customers.", "relation": "private" } ] }, { "id": "sbc:race-tier", "label": "Race tier", "definition": "The revenue milestone board a founder or business is racing toward, ordered ascending.", "relation": "private", "ordered": "ascending", "concepts": [ { "id": "sbc:race-tier-million", "label": "The Million board", "definition": "Tracking toward $1M in the claimed metric.", "relation": "private", "order": 1 }, { "id": "sbc:race-tier-ten-million", "label": "The Ten-Million board", "definition": "Tracking toward $10M in the claimed metric.", "relation": "private", "order": 2 }, { "id": "sbc:race-tier-hundred-million", "label": "The Hundred-Million board", "definition": "Tracking toward $100M in the claimed metric.", "relation": "private", "order": 3 }, { "id": "sbc:race-tier-billion", "label": "The Billion board", "definition": "Tracking toward $1B in the claimed metric.", "relation": "private", "order": 4 } ] }, { "id": "sbc:industry", "label": "Industry", "definition": "The industry the business serves: what its customers care about, independent of what it delivers (see sbc:offer-form) or how it finds them (see sbc:growth-engine).", "relation": "private", "note": "Values narrow an IAB Tech Lab Content Taxonomy 3.0 tier-1 category where the match is one to one; the tier-1 name is the notation. Values sharing a tier-1 parent, or with none, are private.", "concepts": [ { "id": "sbc:industry-sports-and-fitness", "label": "Sports and fitness", "definition": "Customers who play, train for or follow sports, including gyms, coaching apps and endurance events.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:483", "notation": [ "Sports" ] }, { "id": "sbc:industry-health-and-wellness", "label": "Health and wellness", "definition": "Consumer health outside clinical care: nutrition, sleep, mental wellbeing, habits.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:223", "notation": [ "Healthy Living" ] }, { "id": "sbc:industry-beauty-and-personal-care", "label": "Beauty and personal care", "definition": "Skincare, cosmetics, grooming and personal-care products or services.", "relation": "private" }, { "id": "sbc:industry-fashion-and-apparel", "label": "Fashion and apparel", "definition": "Clothing, footwear, accessories and style.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:552", "notation": [ "Style & Fashion" ] }, { "id": "sbc:industry-food-and-drink", "label": "Food and drink", "definition": "Food, beverages, cooking, restaurants and hospitality.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:210", "notation": [ "Food & Drink" ] }, { "id": "sbc:industry-travel", "label": "Travel", "definition": "Trips, accommodation, transport bookings and travel planning.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:653", "notation": [ "Travel" ] }, { "id": "sbc:industry-home-and-garden", "label": "Home and garden", "definition": "Homes, interiors, DIY, gardening and household goods.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:274", "notation": [ "Home & Garden" ] }, { "id": "sbc:industry-family-and-parenting", "label": "Family and parenting", "definition": "Parents, children, relationships and family life.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:186", "notation": [ "Family and Relationships" ] }, { "id": "sbc:industry-pets", "label": "Pets", "definition": "Pet owners and animal care.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:422", "notation": [ "Pets" ] }, { "id": "sbc:industry-personal-finance", "label": "Personal finance", "definition": "Individuals managing their own money: budgeting, investing, tax, retirement.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:391", "notation": [ "Personal Finance" ] }, { "id": "sbc:industry-business-and-finance", "label": "Business and finance", "definition": "Company finance, payments, commerce infrastructure and running a business.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:52", "notation": [ "Business and Finance" ] }, { "id": "sbc:industry-real-estate", "label": "Real estate", "definition": "Buying, selling, renting or managing property.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:441", "notation": [ "Real Estate" ] }, { "id": "sbc:industry-careers-and-hiring", "label": "Careers and hiring", "definition": "Job seekers, recruiting, remote work and career development.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:123", "notation": [ "Careers" ] }, { "id": "sbc:industry-education-and-learning", "label": "Education and learning", "definition": "Learners and educators: schools, test prep, language learning, skills training.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:132", "notation": [ "Education" ] }, { "id": "sbc:industry-marketing-and-sales", "label": "Marketing and sales", "definition": "Teams and tools for marketing, advertising, lead generation and sales.", "relation": "private" }, { "id": "sbc:industry-developer-tools", "label": "Developer tools", "definition": "Software developers and engineering teams: tooling, infrastructure, APIs.", "relation": "private" }, { "id": "sbc:industry-ai-and-data", "label": "AI and data", "definition": "Products whose customer problem is AI, machine learning, analytics or data handling.", "relation": "private" }, { "id": "sbc:industry-productivity-and-work", "label": "Productivity and work", "definition": "Personal and team productivity: notes, scheduling, collaboration, workflow.", "relation": "private" }, { "id": "sbc:industry-creator-economy", "label": "Creator economy", "definition": "Independent creators and the tools, platforms and services they buy.", "relation": "private" }, { "id": "sbc:industry-media-and-entertainment", "label": "Media and entertainment", "definition": "Audiences consuming news, video, film, TV, books or entertainment.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:JLBCU7", "notation": [ "Entertainment" ] }, { "id": "sbc:industry-gaming", "label": "Gaming", "definition": "Video game players, studios and gaming communities.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:680", "notation": [ "Video Gaming" ] }, { "id": "sbc:industry-music-and-audio", "label": "Music and audio", "definition": "Musicians, listeners, podcasters and audio production.", "relation": "private" }, { "id": "sbc:industry-arts-and-design", "label": "Arts and design", "definition": "Artists and designers: visual art, graphic, product and UI design.", "relation": "private" }, { "id": "sbc:industry-automotive", "label": "Automotive", "definition": "Car owners, buyers, dealers and vehicle services.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:1", "notation": [ "Automotive" ] }, { "id": "sbc:industry-legal", "label": "Legal", "definition": "Legal services, compliance and people dealing with the law.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:383", "notation": [ "Law" ] }, { "id": "sbc:industry-healthcare-and-medical", "label": "Healthcare and medical", "definition": "Clinical care: patients, practitioners, providers and medical compliance.", "relation": "narrow", "fleet_relation": "skos:broadMatch", "fleet_ref": "iab:286", "notation": [ "Medical Health" ] }, { "id": "sbc:industry-crypto-and-web3", "label": "Crypto and web3", "definition": "Cryptocurrency, blockchain and web3 users and builders.", "relation": "private" }, { "id": "sbc:industry-nonprofit-and-civic", "label": "Nonprofit and civic", "definition": "Nonprofits, charities, government and civic organisations.", "relation": "private" }, { "id": "sbc:industry-general-b2b", "label": "General B2B", "definition": "Businesses in general, with no single industry dominating the customer base.", "relation": "private" } ] }, { "id": "sbc:founder-archetype", "label": "Founder archetype", "definition": "The founder's edge: the skill or asset that got the business its first customers.", "relation": "private", "concepts": [ { "id": "sbc:founder-archetype-builder-engineer", "label": "Builder / engineer", "definition": "Edge is building the product: writes the code or ships the thing personally.", "relation": "private" }, { "id": "sbc:founder-archetype-creator-influencer", "label": "Creator / influencer", "definition": "Edge is an audience the founder built as a creator (social, video, newsletter) before or alongside the business.", "relation": "private" }, { "id": "sbc:founder-archetype-marketer-growth", "label": "Marketer / growth", "definition": "Edge is marketing, sales or growth skill applied to the business or sold as a service.", "relation": "private" }, { "id": "sbc:founder-archetype-domain-expert", "label": "Domain expert", "definition": "Edge is expertise in the field served: teacher, coach, doctor, lawyer, athlete or similar practitioner.", "relation": "private" }, { "id": "sbc:founder-archetype-designer", "label": "Designer", "definition": "Edge is design: visual, product or brand craft drives the offer.", "relation": "private" }, { "id": "sbc:founder-archetype-merchant-operator", "label": "Merchant / operator", "definition": "Edge is sourcing, operations and retail execution for physical or commerce businesses.", "relation": "private" }, { "id": "sbc:founder-archetype-media-publisher", "label": "Media publisher", "definition": "Edge is running content properties that earn from audience attention.", "relation": "private" }, { "id": "sbc:founder-archetype-acquirer-investor", "label": "Acquirer / investor", "definition": "Edge is buying or funding businesses rather than starting them from zero.", "relation": "private" } ] }, { "id": "sbc:growth-engine", "label": "Growth engine", "definition": "A business's single primary source of customers. A stricter reading of sbc:acquisition-channel: channels list everything the business uses, the engine names the one that matters most.", "relation": "private", "rolls_up": "sbc:acquisition-channel", "concepts": [ { "id": "sbc:growth-engine-founder-audience", "label": "Founder audience", "definition": "Customers come mainly from the founder's own following.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-x-build-in-public", "sbc:acquisition-channel-youtube", "sbc:acquisition-channel-linkedin", "sbc:acquisition-channel-newsletter" ] }, { "id": "sbc:growth-engine-content-and-seo", "label": "Content and SEO", "definition": "Customers come mainly from search traffic to content the business publishes.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-seo", "sbc:acquisition-channel-programmatic-seo" ] }, { "id": "sbc:growth-engine-paid-acquisition", "label": "Paid acquisition", "definition": "Customers come mainly from paid advertising.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-paid-ads" ] }, { "id": "sbc:growth-engine-platform-marketplace", "label": "Platform marketplace", "definition": "Customers come mainly from a third-party store or marketplace: App Store, Amazon, Shopify App Store, Chrome Web Store, Etsy.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-marketplaces" ] }, { "id": "sbc:growth-engine-community", "label": "Community", "definition": "Customers come mainly from communities and launch venues the founder takes part in.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-product-hunt", "sbc:acquisition-channel-launch-directories" ] }, { "id": "sbc:growth-engine-partners-and-affiliates", "label": "Partners and affiliates", "definition": "Customers come mainly through partners or affiliates paid to refer them.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-affiliates" ] }, { "id": "sbc:growth-engine-sales-led", "label": "Sales-led", "definition": "Customers come mainly from outbound or direct sales.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-cold-email" ] }, { "id": "sbc:growth-engine-product-led-virality", "label": "Product-led virality", "definition": "Customers come mainly from existing users spreading the product.", "relation": "private", "rolls_up": [ "sbc:acquisition-channel-word-of-mouth" ] } ] }, { "id": "sbc:offer-form", "label": "Offer form", "definition": "What the business delivers to its customer. A roll-up of sbc:business-model that separates the offer from how it is priced.", "relation": "private", "rolls_up": "sbc:business-model", "note": "Every business model rolls up to one offer form, with two exceptions. Directory depends on the revenue model: fees paid by listers go to marketplace take rate, ads or affiliate income to media and ads. Other rolls up to nothing.", "concepts": [ { "id": "sbc:offer-form-software", "label": "Software", "definition": "Delivers software: hosted apps, mobile apps, extensions or APIs.", "relation": "private", "rolls_up": [ "sbc:business-model-saas", "sbc:business-model-micro-saas", "sbc:business-model-ai-wrapper", "sbc:business-model-app-mobile", "sbc:business-model-chrome-extension", "sbc:business-model-api" ] }, { "id": "sbc:offer-form-physical-goods", "label": "Physical goods", "definition": "Delivers physical products shipped to the customer.", "relation": "private", "rolls_up": [ "sbc:business-model-ecommerce", "sbc:business-model-dropshipping", "sbc:business-model-amazon-fba" ] }, { "id": "sbc:offer-form-digital-goods", "label": "Digital goods", "definition": "Delivers downloadable digital products: templates, boilerplates, ebooks.", "relation": "private", "rolls_up": [ "sbc:business-model-info-product", "sbc:business-model-templates-boilerplates" ] }, { "id": "sbc:offer-form-education", "label": "Education", "definition": "Delivers teaching: courses, cohorts and coaching.", "relation": "private", "rolls_up": [ "sbc:business-model-course" ] }, { "id": "sbc:offer-form-service", "label": "Service", "definition": "Delivers work done for the client, custom or productized.", "relation": "private", "rolls_up": [ "sbc:business-model-agency", "sbc:business-model-productized-service" ] }, { "id": "sbc:offer-form-media-and-ads", "label": "Media and ads", "definition": "Delivers content to an audience and earns from ads, sponsors or affiliate links.", "relation": "private", "rolls_up": [ "sbc:business-model-newsletter-media", "sbc:business-model-content-sites-seo", "sbc:business-model-affiliate", "sbc:business-model-directory" ], "note": "Includes directory when it earns from ads or affiliate links; see the sbc:offer-form note." }, { "id": "sbc:offer-form-community-membership", "label": "Community membership", "definition": "Delivers access to a paid community or membership.", "relation": "private", "rolls_up": [ "sbc:business-model-community" ] }, { "id": "sbc:offer-form-marketplace-take-rate", "label": "Marketplace take rate", "definition": "Delivers a marketplace or listing venue and earns a cut or fee from its participants.", "relation": "private", "rolls_up": [ "sbc:business-model-marketplace", "sbc:business-model-directory" ], "note": "Includes directory when listers pay the fees; see the sbc:offer-form note." } ] }, { "id": "sbc:revenue-quality", "label": "Revenue quality", "definition": "What a claimed revenue figure is made of. The product stores each component as a share of the claim; taxonomy names the components.", "relation": "private", "concepts": [ { "id": "sbc:revenue-quality-recurring", "label": "Recurring", "definition": "Revenue from subscriptions or retainers expected to repeat.", "relation": "private", "notation": [ "recurring" ] }, { "id": "sbc:revenue-quality-one-off", "label": "One-off", "definition": "Revenue from single purchases that do not repeat by default.", "relation": "private", "notation": [ "one_off" ] }, { "id": "sbc:revenue-quality-affiliate", "label": "Affiliate", "definition": "Commission earned for referring customers to another business.", "relation": "private", "notation": [ "affiliate" ] }, { "id": "sbc:revenue-quality-refund", "label": "Refund", "definition": "Money returned to customers, netted against gross revenue.", "relation": "private", "notation": [ "refunds" ] } ] } ] }